Found this PricewaterhouseCoopers quote on PSFK. Somehow, companies fail to remember their mistakes of the past. What is that definition of insanity again….doing the same thing over and over again while expecting different results? I think that’s about right.
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Sadly, so long as we have corporations run by MBAs and accountants, rather than creatives or engineers, this type of “logic” will persist. I understand that when advertisers hold off, ad agencies have to cut back, but all companies need to be investing in themselves during these times. That way, when things get steady again, they’ll be able to stash some cash for the slumps. And repeat.
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