Please Feed The Animals

I’ve written dozens of client manifestos over the years. Just never for myself.

It’s a decidedly different experience to manifest your own beliefs. I don’t have to figure out what my client stands for because I am the client. I don’t have to research the target because I am the target. Writing a manifesto for Please Feed The Animals is forcing me to consider both sides of the coin, and it’s fantastic. (I highly recommend writing one for yourself. If nothing else, it solidifies your core beliefs and strips away those  planted in your brain by your survival instinct.)

The economy plays a significant role in how this manifesto takes shape. There are signs of better times ahead to be sure, yet I keep hearing the phrase “jobless recovery.” With the enormous growth of the independent workforce and the anecdotal success many people are having as freelancers, Please Feed The Animals must position itself as a resource for those trying to get a full time job and those who want to continue in self-employment.

A few months back, I asked the question: “What’s our brand?” I think most of what you wrote was spot on and still applies. But if you have a moment, I’d like to hear if anything has changed for you.

In the meantime, I’ll keep writing this manifesto. When it’s in a good place, it will be available for all.