I’m posting this at 5:30 AM on Friday, which means most people are sleeping. So it’s technically still Thursday for you.
Josh takes his account service feature to YouTube this week, where he asks for your advice on his physical portfolio materials. Check it out here.
5 Comments
1)Congrats on video… demos your digital prowess, and understanding that your online community can help solve this problem.
2)If you must go with analogue/ hard copy of work, keep it simple. Silver folio, insert copy of the creative brief you wrote/ helped finesse and follow it with samples of work and any data you have on the success of campaign (increase in sales, viral impressions, earned media dollars… etc
3)If you really want to future-proof your career, consider going 100% digital. You obviously know how to record video… all you have to do is insert the digital files of the work you helped create, and use the audio element – and your easy charm – to talk about the projects: the opportunity, the challenges you helped surpass (i.e client doubt/ FDA approval/ stakeholder engagements) and finally the results for each effort. You can edit this is any movie software and upload to either your blog or youtube… the benefit of going with Youtube means you can also add annotations that can send people to respective websites you worked on.
4)Good luck!
Thanks for sharing your thoughts Jason. iMovie on the Mac makes video shooting & editing stupid simple, so I figured it’d be the easiest way to show the folio.
You may not be aware of it, but I’m also developing an online portfolio at my personal website. It’s not 100% complete, but it will serve some of the purposes you suggest. And maybe not meaning to, you suggested an idea I’m seriously considering: instead of just showing a few screenshots, I could include create individual videos for each of the case studies and speak more specifically to the work & results (and include annotations with links to those sites)
Great ideas. Much work to be done.
saw your video.
please don’t use a metal folder, binder or portfolio. it scratches up the office furniture, gets dinged up and generally doesn’t take abuse very well. your interviewer won’t appreciate the scratches you leave on their $10,000 conference table.
you can get more presentation sleeves from an art store. probably from the same place you got the binder.
here is a better and probably cheaper option. if you have a laptop, i would suggest creating a PPT or, better yet, a slick Keynote presentation and show it on your laptop or use their presentation equipment. than create a nice, simple leave behind – doesn’t have to be fancy or expensive – just simple and professional looking – perhaps a piece of collateral and a cd. If you’re in interactive marketing, you will score points for presenting in the digital medium instead of a clunky folder.
if all else fails, please go hire a professional designer. the fees will be tax deductible. good luck.
Fair enough, CHIADGUY. My guess is you’ve experienced a surface-scratching portfolio like this in the past..
I’ve got a laptop,and I do love the elegance in simple animations and transitions that Keynote provides. I might even save the leave-behind to include in a follow-up note to those that met with me. I’ll think on it.
Just curious – are you on the creative side, the production side or the account side? (or something else?)
i’m from the creative. have led agencies, groups, accounts, blah, blah, blah.
so here’s the thing. if you’ve reached a point where you are being interviewed by someone who matters and hopefully they are considering you for more than just being a paper pusher, they are evaluating how well you will present yourself in front of an agency client. oh, and whether they like you – but that’s a separate issue. it’s an audition for a role. so…would you ever present agency work in the form of a generic binder that’s been produced by someone with no design experience. I hope not. that’s the beauty of Keynote. secretaries can now make pretty presentations and pigs can fly. I’ve even seen a planner make a good looking presentation. on their own, even. take advantage of it. or, as i advise clients, hire a pro. they really are worth it. really.
last thing. does anyone send follow-up notes anymore? if they have any interest in you, they will give you a business card. or ask for one. send a follow-up email. right away. give the leave behind at the interview. make it cost efficient so you can give it to everyone and anyone. a blank cd, a few printouts and a nice envelope are cheap. go check out paper source if there’s one near you. think of it as a mass mailer. hopefully it won’t end up in the trash and might even get passed around.
that’s my 2¢. feel free to ignore it. good luck.
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