Remember way back when, when I mentioned Brad Kayal and his ability to get two job offers while everyone else was losing theirs?
This poster is an example of what I was talking about. Not only is Brad working a gazillion hours a week, he also made time to design the hell out of Lemonade’s movie poster. Plus, he did an amazing treatment for the film’s title sequence.
It’s people like Brad and Todd Gallentine and Darrell Whitelaw and too many others to mention here who are making Lemonade a reality, instead of some rotting lemon at the bottom of my refrigerator.
I’m indebted.
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He should probably take a crack at the book cover, too.
Yeah Brad!
He is nothing short of awesomness! A designer, tinkerer, musician, beer maker, and so much more.
The movie looks fun. Glad to see some old Arnold friends are doing well after layoffs.
Yeah, but that’s it, isn’t it? When we work for companies there is a structure to the community, and you work with who you’re told to work with most of the time. When you’re ‘liberated’ you have to develop your creative and support networks and be open to creating with new people too. It’s great. It’s a fantastic opportunity to find out who *really* wants to do stuff, and who you gel with.
I love everyone I work with now. I love their work, I love their approach to life and most of them have become friends. (I’ve slept on a higher proportion of their floors than clients of the past, that’s for sure).
Some of the people in the film trailer have started their own businesses, and this is definitely a part of that process, but I think something else is happening now too, almost a reshuffle, a return to cottage industry ideas and approaches. I make less money, but I’m doing what I love more of the time, and I’m engaged in a much wider set of skills and processes. What I’m finding is that I need much less money now. I’m swapping goods and services much more.
One of my regular clients and best friends needs to clear his office now. The music industry is changing, and despite being one of the most innovative successes, he wants to downsize and make his own music now, which was the whole point of setting up his company years ago. But damn, where’s he going to put that electronic drum kit? Oh – hey – I have an idea!
Suddenly my ideal home studio is a big step nearer. How much did it cost?
I’m looking at running a social experiment next year on this phenomenon, and talking to publishers now about the book. If someone out there is looking for another docu film idea, let me know!!
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