Brad and I went to the Creative Circus together. He spent many years at Ogilvy and then BBDO, and eventually became an Animal like the rest of us.
Brad has a way of writing stuff you respond to. To date, his “Don’t Fear the Reaper” guest post is the single most read piece on this blog. And “A Bitter Pill” from March 25th already has 27 comments.
He’s passionate about advertising the way a lot of you are. And the way I used to be. Given that I’m doing more of the reinvention thing these days, I thought it would be good to have a regular voice of the industry. So from now on, Brad is no longer a “guest blogger.” He’s a “PFTA Blogger,” complete with admin access.
So, Brad, welcome to the bowels of Please Feed The Animals. Glorious, ain’t it?