We’re going for it. With no backers and very few scruples, we’re pulling a Field of Dreams. (Actually, we’re pulling a Teddy Roosevelt. But I digress.) Build it first, get funding later. Gain momentum by doing. Create something people want to be a part of.
It’s what I’ve been preaching for the past year, and now I must put my lack-of-money where my mouth is. As Steve Hall said in “Lemonade”:
If you’ve had an idea you’ve always wanted to do now is the time to do it. Just do it!
We’re about to start shooting a film about the reinvention of Detroit. And oh, what an amazing team of talent we’ve amassed. Here are the early adopters; those people just crazy enough to build it first and trust something amazing will come later:
- Ringside Creative and Doug Cheek: Powerhouse integrated media studio and sponsors of our Detroit screening.
- Finish Post and Andrea Papazoglou: Post-production facility in Boston that polished the hell out of “Lemonade.”
- Peter Nelson: The DP behind “Lemonade,” “Art & Copy,” and Michael Moore’s “Sicko.”
- Chris Perry: A-list producer, former Arnold colleague, and fellow Bukowski’s Dead Author’s Club mug holder.
It’s far too early to thank the Acadamy. But it’s certainly not to early to thank these people. So, thank you for your insanity everyone. Here we go.

13 Comments
Stones. Big ones.
Love it!
I thought I said “Just fucking do it.” Oh wait, that was another fucking comment I made;)
I just watched your documentary! brilliant and inspiring.
May the Ford be with you.
(Okay… that was bad, I know!)
awesome! go for it.
All you lemonaders are my heroes.
Hit it out of the park! I know you will
We met in Pittsburgh and based on our conversation I think this film is going to be something people in Michigan will really appreciate (especially with the recent news of Chevy leaving Campbell-Ewald). While you’re in the “D”, don’t let anyone tell you otherwise but the best place to get a coney dog is at Layfayette’s, NOT American. And if you can, try and grab a burger at Miller’s Bar in Dearborn (that’s all they serve).
I sat down this morning with the full intention of looking for work, networking etc. but as usual my attention span went all over the web and I found Lemonade and your blog. It’s such perfect timing, I’m entertaining this thought of actually forgoing the meaningless job route and actually doing what I want and love. I never looked at the ‘pinkslip as a blank page’. Thanks so much for the inspiration from you and the whole cast. Good luck with your endeavours, I’ll be reading and watching.
Inspired in Denver!
The detroit area is being re-invented as a movie town. Some company outta Ferndale, MI (S2?)is bidding to turn the disused State Fairgrounds into a movie studio.
Getting it done, Mr. Proulx. Some of the best obituaries I’ve read lately have started out something like “From his early years as an ad-man, he went on to …”
Eric Proux is mentioned in this AP article today. the article lists Advertising Copywriter as one line of work that is gone and may not be returning to past numbers:
http://hosted.ap.org/dynamic/stories/U/US_JOBS_GONE_FOR_GOOD?SITE=NVLAS&SECTION=HOME&TEMPLATE=DEFAULT
Keep your head down. Sending both my readers your direction shortly
is there a Kickerstarter.com opportunity to contribute to this project?
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[...] next project out of the Lemonade camp has recently been decided. “Lemonade Detroit” will be about the reinvention of this once thriving metropolis. Detroit has gone from the [...]
[...] his blog and his supporters on Twitter, was able to produce Lemonade the movie and get started on Lemonade Detroit. Erik has a similar number of followers and blog readers to [...]