Erik Proulx has worked in (and been laid off from) advertising agencies for almost 15 years, including Madison Avenue conglomerates, creative boutiques, and everything in between. He created and produced the campaign that won the Volvo account for Arnold Worldwide, and was the lead writer on that account for almost two years.
Erik has crafted campaigns for Stella Artois, Perdue Chicken, GMC Trucks, and Fidelity Investments. Most recently, Erik wrote and produced the documentary “Lemonade,” which has been featured on CBS Evening News with Katie Couric, ABC News, and FastCompany.com among others.
Erik has been a contributing writer to Advertising Age, Adweek, and Creativity. His advertising work has been recognized in local, regional, national, and global award shows. As the both the creator and one of the subjects of “Lemonade,” he has seen first hand that, despite the still-dominant survivors’ mentality that you’ve got to hang on to what you’ve got, more and more (and more) people are becoming disenfranchised with careers-as-usual and finding new ways to make lemonade.
