Event Management/Promotions

One Comment

1. Michele Dias
   Posted May 31, 2009 at 10:15 pm | Permalink

   MICHELE D. DIAS
   25 Loring Street, Somerville, MA 02143 ▪ (413) 250-2008 ▪ mddias@hotmail.com

   MARKETING / COMMUNICATIONS & PR

   Strategic Marketing / Public Relations / Promotions / Client Relations
   Trade Shows / Special Events / Corporate Events / Staffing, Training & Mentoring

   Self-motivated and resourceful marketing professional with 10 years experience and flawless track record for planning, developing and executing successful strategies and campaigns. A dedicated team player, expert in budget management, negotiating favorable contracts, and managing multiple teams while bringing unwieldy projects to fruition. Noted for evolved organizational skills, attention to detail, and ability to devise and implement strategies that generate leads, public interest, and enhance revenue streams. Project-focused with a natural capacity to cement positive relationships with clients, vendors, colleagues, and staff.

   SUMMARY OF STRENGTHS & QUALIFICATIONS

   ▪ Budget Management ▪ Client Relations/Retention ▪ Strong Negotiator ▪ Team Player
   ▪ Project Management ▪ Superb Communication Skills ▪ Crisis Management ▪ Positive Presence

   PROFESSIONAL EXPERIENCE

   AQUENT, Boston, MA 2007-2009
   Aquent is a staffing and marketing solutions company with 70 offices worldwide, headquartered in Boston, MA.
   Events and Sponsorship Manager
   • Created and executed marketing strategies for all 70 offices, negotiated contracts, managed multiple campaigns concurrently, and coordinated all event logistics including, staffing event teams, ordering and accounting for marketing and promotional materials, booth equipment, and signage.
   • Based marketing strategies and event agenda on research data, past performance successes, and quantifiable generation of leads.
   Selected Achievements:
   • Negotiated contracts with national organizations such as American Marketing Association ($250K per annum) and AIGA ($450K per 2-year contract). Forged on-going relationship with industry contacts ensuring consistency, favorable status, and best value per dollar.
   • Developed and implemented marketing plan for 13 tradeshows and events; total budget: $200K.
   • Designed target market strategy to generate leads via specific promotions and web land pages. Measured ROI by qualifying leads through strict follow-up calls, mailings, and emails.
   • Managed content for corporate blogs and social media outlets such as Facebook, LinkedIn, and Twitter.
   • Planned and executed internal management meetings and new hire training boot camps. Duties included managing budgets, contacting vendors, and booking hotel and airline accommodations.
   • Provided strategic direction for event collateral, promotional giveaways and event signage.

   EH PUBLISHING, Framingham, MA June 2006-June 2007
   EH Publishing is an integrated media company, producing market leading publications, events and e-media for the technology and construction industries.
   Conference and Special Events Manager
   • Managed and developed conference programs, prepared and edited copy for event marketing materials and website, provided strategic direction.
   • Scheduled and executed all technology-related tradeshows, designed room sets and floor plans; and managed all on-site audio-visual needs.
   • Served as corporate liaison for all speakers, special presenters, and entertainment.
   • Supervised Conference Events Coordinator, scheduled, mentored and delegated responsibility.
   • Attended and managed all on-site EHX events, special events; attended various industry trade shows.

   MICHELE DIAS ▪ (413) 250-2008 ▪ PAGE TWO

   EH PUBLISHING, Framingham, MA (continued)
   Selected Achievements:
   • Negotiated contracts with multiple vendors, managed conference budget in excess of $350K per event.
   • Oversaw large-scale events from inception to completion including bi-annual event of 10,000 plus attendees.
   • Worked closely with industry experts on developing conference and training program content for EHX education committee.
   • Planned and managed awards programs, special events, receptions, cocktail parties, and social events for 10-2000 guests.

   Microsoft Corporation, Waltham, MA July 2005-June 2006
   Event Manager
   • Executed event marketing plans, content, event experiences, and logistics using designated vendors and related internal resources for use in trade shows and other partner-hosted events.
   Selected Achievements:
   • Educated and trained Microsoft partners on effective marketing practices and demand generation strategies for trade shows, technology conferences and other lead generating events.
   • Assisted partners in managing their marketing and event budgets.

   The Bauman Group, Inc., Framingham, MA July 2004-Jan. 2005
   The Bauman Group provides Training Solutions, Sales Support and face-to-face marketing for events and promotions.
   Event Coordinator
   • Managed event logistics; worked with field supervisors and sales representatives to schedule training calls, ensure timely event set-up and delivery of premiums and job materials to event site.
   • Negotiated pay rates with supervisors for the staffing of independent contractors at company events.
   Selected Achievements:
   • Interviewed and hired staff for client marketing events; clients included Staples, Home Depot, and Discover Card.
   • Developed and integrated new strategies for improved sales rep performance.

   The Republican, Springfield, MA 2000-2004
   The Republican is the leading newspaper in Western Massachusetts, formerly Union News/Sunday Republican.
   Marketing/Events Coordinator
   • Collaborated with Marketing Director / design team in creating effective marketing strategies.
   • Recruited corporate sponsorships; assisted in designing new, creative, revenue-generating promotions.
   • Attended local trade shows to promote and market the newspaper and its special events.
   Selected Achievements:
   • Managed and attended 3-4 special promotional events per year for groups of 450-2000 people.
   • Developed cross-promotional marketing strategies for radio and television outlets.
   • Wrote ad copy and assisted in promotional design; targeted ads to desired market and readership.
   • Managed and planned marketing strategy for “Girls Just Wanna Have Fun”, an event series attended by up to 2000 women.

   EDUCATION

   Bryant University, Smithfield, RI
   Bachelor of Science in Business Administration, Major: Marketing, 1997

   COMPUTER SKILLS

   MS Office: Word, Excel, PowerPoint, Outlook, Entourage, Lotus Notes, Groove, Adobe Acrobat, Bronto, Social Media Platforms (Twitter, LinkedIn, Facebook, blogs), Basecamp (project management)

   ACTIVITIES / AFFILIATIONS

   American Marketing Association, member
   Special Olympics, Boston Homeless Shelter, H.S. English Tutor