“I’m worthy. At least, I’m worthy.”
I have a seven-year-old son who is kind of wired for low self esteem. He’s not someone who naturally sees failure as a chance to learn. When something doesn’t go his way, his instinct is to quit. To run away. To whisper unsweet nothings to himself in the form of, “I’ll never…”
I’ll never learn how to ride a bike!
I’ll never get past yellow belt!
I’ll never be a better swimmer!
I’ll never get better at hand writing!
It’s a nasty habit, because the more he says it, the more he believes it. The best we can do as parents is to show him that he can. To point to the successes in his life when he proved himself wrong.
Pam Slim calls it Success Dysmorphia. No matter how much or how often we succeed, our default setting is to magnify our failures.
My wife and I always say our children are bellweathers. If we want to know how we’re really feeling or what our sunconscious minds are really thinking, we need not look any further than the two hyperactive mini-us’s running around our living room.
Like my son, confidence is not my default mindset. Deep in the recesses of my brain, I think, “I’ll never make enough money. I’ll never be successful. I’ll never break into that next level of creative, of writer, of director.” Overcoming that thinking is a daily battle of meditation and exercise and affirmation techniques and vision boards.
All I know is that both extremes breed themselves. The more I beat myself up, magically, the world agrees. But the more I confront my judgemental side with understanding and patience, the more doors open up and the better life is.
If I want to teach my children these lessons, I must live them.
I haven’t worked in almost two months.
I mean, I’ve worked. And very hard. But not for anything that’s earned any income.
Entering the otherwise quiet month of December, I felt great heading into 2012. The second half of last year was rockin’ with commercial directing work for Dell and Yahoo!. I also started blogging for Forbes and made several trips to Detroit to screen the short for “Lemonade: Detroit.” And I took a big chunk of the directing money I made (okay, almost all the directing money I made) and paid off much of the debt that has haunted me for so long. All the things on my vision board were coming to fruition.

With January came the promise of new projects and continued momentum. In early January I was bidding for two new gigs. Ironically, both came from former bosses at their new ad agencies. And, ironically, both were directing commercials for their health care clients.
Before I go on, you must know that 2011 was a gift. The assignments from Dell and Yahoo! were single bid. I was incredibly fortunate to start my commercial directing career off the way I did. But these two new potential projects were more traditional and competitive in the way they were awarded.
Now, I’ve been in situations like this on the agency side. My partner and I would get a TV project to work on, present a bunch of ideas, and the client would narrow it down to two or three. Sometimes, they’d end up producing ours, and sometimes, they’d produce another team’s instead. The latter was always a psychological blow, but at the end of the day I’d still get a paycheck.
As a business owner, if my ideas don’t win, there’s no revenue. And as it would turn out, both of these new assignments went to another director. As did the momentum I had accumulated in 2011.
My confidence, however, has never been higher. And here’s why.
“Nobody said life would be easy, they just promised it would be worth it.” -Harvey Mackay.
I love that quote. I live by that quote. Let’s do this.
Last night, something very strange happened.
I met two friends in Chicago for dinner. The kind of dinner I would normally blow off because it came after a day that featured a 5:30 AM call time and 10 hours of filming outdoors under the opression of a 110 degree heat index.
But here’s where the strange part kicks in. We sat for two hours, each taking turns in describing the amazing things that are happening with our careers. Josh, who got laid off from his agency account service job almost two years ago, is now on retainer with two companies doing strategic planning work. Plus he has a roster of his own clients that are growing rapidly.
Becky left her miserable job in Michigan, moved to Chicago, and is now doing agency PR for Cramer-Krasselt. Plus she’s making a killing as a freelance photographer. All of which has allowed her to pursue her passion for skydiving. (And if I know Becky, I wouldn’t doubt that THAT will be her career one day.)
Then, after telling them about the great day I had directing some commercial work Yahoo!, and talking about moving my family to Austin, it struck me that in over two hours, not one of us had bitched about our jobs. Not one of us complained about an unfair boss or a pain in the ass cubicle mate or working late hours. We were just sharing stories. Reconnecting. And appreciating this wonderful moment in our lives and careers.
We were….happy.
I was an above average football player in high school. All State honorable mention for offensive and defensive tackle for Division 1 high school in NH. At 6’0 and 215 lbs, I relied more on speed than size. But when I tried to walk-on at the University of New Hampshire, there was no way I could play in the trenches with the 275 lb+ linemen of a 1AA college. It meant that if I wanted to keep playing football, I had to change positions.

It also meant that I had to change my body. I lifted weights like a madman and ate and ate and ate in the dining hall next to the Williamson dorm. I added about 15 lbs and improved my high school 40-yard dash time from 4.9 to 4.69 seconds.
I guess it was one of my first attempts at reinvention.
So I walked on as a fullback. But thing about moving from lineman to fullback is that it’s a completely new language and skill set. Almost nothing I had learned in high school applied to this new position. The reads, the sequences in play calling . . . everything was different.
For instance, when my high school quarterback called a 42 DIVE, I only had to worry about the second number in that sequence. It meant I had to block the defender away from the 2 hole. Simple.
But as a college fullback, it meant I WAS the 4 back, and I had to get the hand-off from the quarterback and run THROUGH the 2 hole.
The result for me was that I completely lost my instincts and confidence for the game, I spent the entire spring season getting yelled at by the coaches. “You’re gonna hurt someone out there, Proulx!” Or, “Look at the size of you! Why are you so timid?”
It was like I had never played before. And in a sense, I hadn’t. This was a completely new game to me now.
Spring football in college is capped off with the annual blue-grey game, where the offense scrimmages the defense. It’s meaningless in the NCAA rankings, but it does determine your place on the team for the coming fall season. Having spent the entire spring making one mistake after another, I knew there was no chance I would be invited to camp in the summer. All I could do was study the playbook and try not to hurt anyone when my number was called in the spring season finale.
The night before the game, I couldn’t sleep. I was so scared I was going to fuck up and that my utter incompetence would be on display to all my friends who came out to support me.
Then I remembered a simple piece of advice my high school line coach gave me as a sophomore, right about when I was having the same trouble as a lineman. He said, “When in doubt, just hit someone.” If I didn’t know my assignment, if my brain was lost in a haze of numbers and audibles, just locate the nearest off-colored jersey and knock the snot out of him.
The one similarity between being an offensive lineman and a fullback is that you need to be a great blocker. Only, if you do it right, it’s way more fun as a fullback because you can get a full head of steam on you before you make contact.
So I went into the blue-grey game in the spring of 1990 with a singular mentality. “If I don’t know what I’m doing, just hit somebody.”
And boy, did I. Everything just clicked. The studying I had done the night before and this newfound spirit of aggression freed me up to just play without overthinking every down. On one tailback sweep, I hit a defensive back so hard that he left his feet and landed on his back. I saw the running backs coach jumping up and down on the sideline screaming, “There it is, Proulx! Yeah!!!” For as long as I was in the game, I just hit someone. I even ran the ball through the correct hole and caught a pass for a first down.
It was the most fun I had not just in college, but in the 6 or so years I had played the game.
Just hit someone.
So why am I rehashing my sports glory days? Well, it occurred to me that I am stuck in a similar state of paralysis lately, the same way I was as a college walk-on who had never played fullback before.
I have no idea what I am doing as a small business owner. Things like mapping out a plan for the new year and developing a marketing strategy freeze me up. Write a business plan? How do I do that? Do I need to? A small business bank loan? What if I’m denied? How do I pitch funders for “Lemonade: Detroit”? What do I do? How do I apply for grants?
So rather than figure things out, I leave everything half-written, half-executed, and half-assed.
And the same goes for my directing career. While I am learning as I go, there are all kinds of skills I could be developing but haven’t yet. Why? Because I’m afraid I don’t know what I’m doing. I keep going back to the well of what I know without challenging myself, doing the same things over and over like a short-circuiting robot.
Reinvention is scary. There’s no road map for change. There are no wise mentors knocking on my door who are begging to help me. If I want long term success, I have to walk these unmarked trails and be willing to make a few wrong turns along the way. I have to have, as Hall of Fame linebacker Andre Tippett calls, the “Heart of a Beginner.”
But walk I must. And when I’m unsure of which way to go…
Just hit someone.
Right now, I’m on the Boston to New York Megabus on my way to film a commercial for Yahoo! And it got me thinking, “How did I get here?”
I mean, two years ago, becoming a director was the last thing I would have imagined. Climb the ladder to creative director? Sure. Own an agency some day? Possibly. But film director? Those were the specialists. The hired guns. That could never be me.
Yet here I am, one and a half films and a few commercial shoots into my new career as an independent film and commercial director. There have been so many divergent paths along the way. But as the months go on, I am doing more directing and less ad-guy freelancing, and I have to say, it’s incredible.
So I thought it would be a fun exercise to plot my career path in much more detail than the greatest hits you’ll find on my resume and LinkedIn page. I think it’s a pretty good example that even if you’ve spent most of your life doing one thing, it’s not too late to evolve into something else.
Here’s a rough time line of my work history from college graduation to present day:
I’m having a blast, and I have the forced exploration into alternative careers to thank.
On the first day of my first advertising agency copywriting job in 1996, I reeked of insecurity. I checked all boxes of a fragile creative. “They’ll see right through me.” “How long before they realize I’m a fraud?” And the one I battle to this day, “I’m a hack.”
To someone who hadn’t spent a single day writing for a real client, the only tool in my chest was my willingness to work hard. I may not have been smarter or more creatively gifted than my peers. But I could always put in more effort.
I even erected a 50-point-type monument to hard work, printed in Futura bold, spray mounted on black board and mounted on top of my computer.
“Write Another Headline”
It was my daily reminder that I was no genius. There was always another idea, another spin on the brief, another stone buried somewhere in the huge rock garden of concepts that I had yet to overturn.
I was recently reminded of that little sign while listening to an episode of This American Life. In it, Ira Glass documents a “thumbs up/thumbs down” writers’ session at The Onion where peers bless or kill each others’ headlines for the upcoming issue.
Now, you may be thinking that these people are born funny. That everything that comes out of their brains is Sarcasm Gold. But the reality is that comedy – just like advertising or screenwriting or golf or cooking or painting – is all about numbers. You can’t get to great just by jotting down your first, second, or 50th thoughts. It takes discipline to work beyond the moment when you think you’ve come up with it, and keep pushing yourself to find something even better.
From that podcast:
It takes them two long mornings – on Monday and on Tuesday – to come up with these 16 headlines they’re gonna use in the paper this week. And to get to this 16, they go through – and I know this number is gonna sound kind of crazy – 600 possible headlines.
That equation reminds me a lot of a lesson that Sally Hogshead teaches often: “Write 100 headlines for every 1 that you actually need.”
Will headlines 598-600 be the best? Not always. In fact, probably never. But the same can be said for headlines 1-3. You have to do the work.
In any endeavor, simply showing up isn’t good enough. Not if you want to make your mark.
If you’ve been following PFTA recently, well, I’m shocked. Averaging a blog post every other month isn’t the kind of activity that generates huge visitor numbers. I’ve been so wrapped up in my own transformation lately that I simply haven’t given the effort to write about it.
But I still believe in the ideals of Please Feed the Animals. I still think that people like me have something to pass along. Much
in the spirit of the book Wisdom, written by people who have been there and done that, PFTA can be a place to get some perspective from a bunch of wise people who have gone through a layoff, reinvention, or enlightenment, and can pass along their life and career lessons to you.
From here on out, PFTA will be a blog written by several semi-regular collaborators. These are all folks who have contributed guest posts in the past, and who required little or no editing on my part. They are all accomplished in their fields, and have each inspired me personally in one way or another over the past two years.
The first of these contributor posts will come from Aaron Templer, who wrote this amazing post last May. Aaron and I have become friends and collaborators over the past year and a half, and I’m thrilled to have him on the roster.
Stay tuned for his post, as well as a list of the other contributors as they are confirmed.
Peace,
Erik
“Don’t be the person out there looking for a job. Be the person doing something interesting.” -Lisa Hickey in “Lemonade’
So many of us define who we are by our careers. But that’s exactly backwards. Our careers should be defined by who we are.
Imagine a world based on this concept. Instead of majors we’d have independent studies. Instead of jobs we’d have avocations. Instead of waking up every day looking forward to the weekend, we’d end every weekend looking forward to doing our life’s work.
My friend and founder of LaidOffCamps, Chris Hutchins, recently came back from a world tour where he couch-surfed his way across 18 countries in 8 months for only $8k
Think about that. He spent less money on meaningful time in South Africa, Namibia
Botswana, Zambia, Tanzania, Kenya, Uganda, Turkey, Syria, Lebanon, Jordan, Egypt, India, Thailand, Cambodia, Vietnam, Thailand, Malaysia, and Singapore than most Americans spend going to Epcot. Plus he used the trip to raise about $2500 for drought victims in Kenya.
He’s 26 years old (25 when he traveled), and has already experienced more than most of us will in a lifetime.
Last year, I attended one of his LaidOffCamps in Phoenix. I saw 250 people figuring out their next move. Strategizing together. Coming to terms with their realities. And leaving with ideas and a fresh resolve to do something new and different.
Hutchins made this exchange possible because he opened up his idea to the world. He is genuinely generous with what he knows, and gave people a forum to be the same way.
Chris is now working full time at SimpleGeo. And I can almost guarantee that his creation of LaidOffCamp and the Hutchins Tour Across the World made him a shoe-in to his new bosses.
He hasn’t made a dime off of the LaidOffCamp brand. But he sure has created a legacy. And he’s proven that it doesn’t take much to make a difference, only passion and the willingness to pursue an idea.
If you’ve got that, you don’t need much more.
This post originally appeared as a guest entry in Becky John’s personal blog.
I watched this John Wooden Ted Talk today, and felt inspired by the poem he quoted called “The Road Ahead or The Road Behind.”
I included both below. Enjoy.
The Road Ahead or The Road Behind
by George Joseph Moriarty
Sometimes I think the Fates must
Grin as we denounce and insist
The only reason we can’t win
Is the Fates themselves that miss
Yet there lives on an ancient claim
We win or lose within ourselves
The shining trophies on our shelves
Can never win tomorrow’s game
You and I know deeper down
There’s always a chance to win the crown
But when we fail to give our best
We simply haven’t met the test
Of giving all, and saving none
Until the game is really won
Of showing what is meant by grit
Of fighting on when others quit
Of playing through, not letting up
It’s bearing down that wins the cup
Of taking it and taking more
Until we gain the winning score
Of dreaming there’s a goal ahead
Of hoping when our dreams are dead
Of praying when our hopes have fled
Yet losing, not afraid to fall
If bravely, we have given all
For who can ask more of a man
Than giving all within his span
Giving all, it seems to me
Is not so far from victory
And so the Fates are seldom wrong
No matter how they twist and wind
It is you and I who make our fates
We open up or close the gates
On the road ahead or the road behind.