We’re going for it. With no backers and very few scruples, we’re pulling a Field of Dreams. (Actually, we’re pulling a Teddy Roosevelt. But I digress.) Build it first, get funding later. Gain momentum by doing. Create something people want to be a part of.
It’s what I’ve been preaching for the past year, and now [...]
Tuesday, January 19, 2010
1. Come to a screening
It is the purest way to see it. You get to watch Lemonade with a bunch of other folks, most of whom are or have been laid off. Then we get to have a conversation about the film, how it was made, and talk about how you can make your own [...]
Several people pointed me to this article in the Boston Sunday Globe about the future of the workplace. And I’m glad they did.
You should absolutely read the piece in its entirety, but here’s an excerpt that summarizes it nicely:
The middle of the 20th century was the age of the great employer: Mainstream success was a [...]
It’s New Years Eve. Instead of getting my champagne on, I opted to stay in for a quiet night of reflection. We put the kids down early, and now I just want to be with my wife (who is sitting right here next to me), my thoughts, and a glass of Malbec.
Thanks to the numerous [...]
Thursday, October 22, 2009
When we chose which stories to film for Lemonade, much of the final decision came down to logistics. They had to have lost a job in advertising. They had to be available on a specific shoot days in either LA, Boston, or NYC. And they had to be willing to tell their story on camera.
Unfortunately, [...]
Tuesday, October 20, 2009
Click here to read full transcripts.
Let’s not hide under the covers waiting for the crowdsourcing boogieman to go away. How do we embrace this reality, staying creative and solvent at the same time? I have no idea, but let’s start to figure it out together at 3:00 PM EST on Tuesday.
My position on crowdsourcing is so on-the-fence that a stiff breeze in one direction or the other would send me toppling to either side.
On the one hand, it’s a brilliant way to engage fans/consumers/friends with your brand. Instead of pushing an internally generated idea, you invite participation in shaping its course. There are great examples [...]
