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Category Archives: Lemonade

Elated? Afraid? Yes. -By Kathryn Proulx

If we let things terrify us, life will not be worth living. Marcus Annaeus Seneca
The only thing we have to fear is fear itself. FDR
I must not fear.  Fear is the mind-killer. Paul Atreides, Dune
I still don’t know what we are doing exactly.  I know it is something.  But what, still remains to be seen.  [...]

Your Positive Vibes

The filming and editing of Lemonade are complete. We’ve had a few screenings. People laughed and cried exactly when they should have. I got hugs and thank yous and vigorous handshakes from strangers. Emails are pouring in with requests for screenings all over the world. CBS News With Katie Couric came to the Boston screening.
This [...]

Lemonade Pop-Up Screenings

Last Monday, we filled up the Brattle for the premiere of Lemonade, and unfortunately had to turn away almost as many people as attended.
Fact is, venues and after-parties cost money. It’s why we can’t afford to have more than one screening per city. And it’s also why planning starts weeks or months in advance.
But there’s [...]

ROGER … and Tom and David and Jeanne and Bob and Michelle and Mark and Hank and Kurtis and Kevin and Jonathan and Lisa and Ronan and Todd and Steve and Lawson … & ME

(An open letter to Michael Moore)
Dear Mr. Moore:
Hard to believe it’s been 20 years since you shined a spotlight on the canyon between Roger Smith and the people of Flint.
What’s even more surprising is that it’s gotten worse since then.

While 30,000 workers in Detroit (80,000 to date according to Wikipedia) fell to the hands of [...]

Brad Kayal’s Awesomeness

Remember way back when, when I mentioned Brad Kayal and his ability to get two job offers while everyone else was losing theirs?
This poster is an example of what I was talking about. Not only is Brad working a gazillion hours a week, he also made time to design the hell out of Lemonade’s movie [...]

We’re Expecting – By Kathryn Proulx

November 30, 2009. The day Lemonade will be premiered into this world.
It has been an incredible journey.  All of the amazing people who were part of the film…friends, family, and neighbors are all joining us for this special night.  I feel like we are having a third child.  Ya know, the first trimester is magical [...]

I’m Ready For Reinvention

I’m on Virgin America right now, heading to San Francisco to sit on an ASPP Panel called “Ready For Reinvention?” The map on the Red console in front of me tells me we are traveling at 466 mph over upstate New York.
This trip marks a couple of firsts for me. The first first is that [...]

Ready For Reinvention?

This Saturday in San Francisco, I’ll be part of a “panel of career professionals who will provide practical tips, advice, tools and some useful forecasts for navigating the new creative marketplace.”
And if I can get Lemonade done before then, I’ll even be screening it for the attendees.
So if you’re in the Bay Area this weekend, [...]

Call For Lemonade Stories

When we chose which stories to film for Lemonade, much of the final decision came down to logistics. They had to have lost a job in advertising. They had to be available on a specific shoot days in either LA, Boston, or NYC. And they had to be willing to tell their story on camera.
Unfortunately, [...]