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Category Archives: Networking

PFTA Readers Get Steep Discount on PSFK Conference in New York — THESE DISCOUNTED TICKETS ARE SOLD OUT

Last year, I attended the PSFK conference in NYC and listened to an incredible collection of presentations. Kevin Slavin from Area/Code talked about blurring the lines between the physical and digital. Ben Malbon from BBH Labs talked about agencies owning and developing their own products, and had one of the most memorable quotes of the day. [...]

Ride With The Red Pencils

My friends Shawn Webster and Keith Gibson have created an organization called the Red Pencils. First mission: assemble a team of advertising and creative professionals to train for the 2010 Aids Lifecycle Event.
Here’s a quick Q&A with Shawn and Keith about what they’re trying to accomplish with the Red Pencils. It’s further proof that our [...]

Ready For Reinvention?

This Saturday in San Francisco, I’ll be part of a “panel of career professionals who will provide practical tips, advice, tools and some useful forecasts for navigating the new creative marketplace.”
And if I can get Lemonade done before then, I’ll even be screening it for the attendees.
So if you’re in the Bay Area this weekend, [...]

Does This Crowd Want To Be Sourced?

My position on crowdsourcing is so on-the-fence that a stiff breeze in one direction or the other would send me toppling to either side.
On the one hand, it’s a brilliant way to engage fans/consumers/friends with your brand. Instead of pushing an internally generated idea, you invite participation in shaping its course. There are great examples [...]

Wow, I Wish I Could Go To This

Next Thursday, October 1st, in NYC, The Feast Conference will gather the minds that are making the world a better place. From their web site:
Our secret sauce lies in a healthy combination of passion, creativity, and entrepreneurship to shift the way things are done. “The Feast” brings together the world’s leading creative entrepreneurs, revolutionaries, radicals, [...]

Animal Events In San Francisco And Minneapolis

San Francisco Animal Social
Tuesday, August 18th from 7-10 PM
Swig Bar  http://www.swigbar.com
San Francisco Animal Kelly O’Connell, on her own behalf and with no prompting from me, is hosting an Animal Social next Tuesday, August 18th. Ideas will be shared. Mugs will be hoisted. This is what it’s all about, folks. If energy does not [...]

The San Francisco Animal Social Is Tomorrow Night

California Animal Kelly O’Connell will be hosting a San Francisco Animal Social tomorrow evening at the Nova Bar & Restaurant. If you plan on attending, please register so Kelly knows how many to expect. (If enough people come, the bar may provide the appetizers.)
From the invite:
Calling all thirsty Bay Area animals. On Tuesday, June 16th, [...]

Learn To Promote Thyself (With Animal Discount)

We’ve all done campaigns that have moved the needle. Maybe even won an award or two. But how well do we apply that insight and creativity to marketing ourselves? When it comes to attracting new clients, self-promotion is just as important as the body of work in your portfolio.
So on June 15th, the Boston Ad [...]

Cards Of Change

The second I tweeted about the PFTA film, I got about a half-dozen replies from people referring me to Cards Of Change.
The premise of the site is simple: If you’re one of the unfortunate many to lose your job, scribble what you’ve been up to on an old business card. Take a picture of that [...]

PFTA Animal Socials Go To San Francisco

Fellow animal Kelly O’Connell was feeling disappointed that those many thousand miles between San Francisco and Boston prevented her from attending our last Animal Social. I made the suggestion that she consider hosting one in California. So she is. (How cool is that? Thank you Kelly!)
It will be on June 16 from 7-10 PM at [...]