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Category Archives: Pontifurbation

Know Your Value. Own Your Position.

I made the decision a while ago that I wanted to keep “Lemonade” free or as close to free as possible. People who lose their jobs shouldn’t have to pay Hollywood prices to see a film about people who lost their jobs. Plus, more people seeing it only helps me in the long run.
It costs [...]

Putting a Face to the Ad

Between, CA, D&AD, Art Director’s Club, Clio, ANDYs, Effies, Addys, London International Awards, the hundreds of local and regional award shows and publications devoted to celebrating the awesomeness of the advertising creative, it’s no wonder the industry has a reputation of self-congratulatory jackassery.
But something dawned on me recently. And I can’t believe it took me this [...]

The Last Advertising Agency on Earth

The Last Advertising Agency On Earth from FITC on Vimeo.
When agencies (and people) refuse to evolve, this is what can happen.

Are You Being Willful? Or Willing?

Willful checks emails every five minutes hoping to hear from a recruiter.
Willing leaves the Blackberry at home while it volunteers at a food bank.
Willful spends sleepless nights worrying about money.
Willing cancels cable and sells the second car.
Willful tweaks the kerning on its resume.
Willing launches a side project cool enough to eliminate the resume.
Willful opposes force, [...]

Four Questions to Amp Up Your Day – by Michael Bungay Stanier

The following is the second of two posts by Michael Bungay Stanier, senior partner at Box of Crayons and author of Do More Great Work

Four questions
I start almost every workshop I run asking the participants to score themselves between 1 (low) and 7 (high) on these three questions:

How active and engaged do you plan to be today?
How [...]

When Life Gives You Lemons, Make . . . Ads? By Mark St. Amant

You may or may not remember my first “Huzzah! I was unceremoniously laid off, too!” guest post here at PFTA back in April, ‘09. No worries if you don’t; feels like thirty years ago. Which would have made zero sense, considering I would have been twelve…and, let’s be honest, why should a pre-teen have expected [...]

The Resistance

Third in a series of posts inspired by Seth Godin’s Linchpin.
A woman I know was laid off in 2008 after a 14-year career in broadcast journalism. Now at the end of her financial rope, she had just a couple months of living expenses left and no real prospects of another job. She was understandably scared.
“What [...]

Lean Forward

First in a series of posts inspired by Seth Godin’s Linchpin.
A few years back a bunch of advertising-displaced friends reunited for a whitewater rafting trip.  I came from New York. Three others came from Boston. One lived in Vegas. And we all descended on my former partner in Chattanooga, who was to be our river [...]

Think This Person Will Get Hired?

Do something interesting. Do something worth talking about. Do something worth sharing.
That’s how you stay alive, vibrant, and employed (if you want to).

The Manifesto I Wish I’d Written

At more than 3M views, it’s likely you’ve seen this already. If you haven’t — and even if you have — take 15 minutes to watch it now. Or a few less minutes to read the transcript.
And be careful to avoid “yeah, but he’s Steve Jobs so reinventing is easier” thinking. I would argue it’s [...]