Chat Transcript – 1/6/09

Jan 6 2009, 6:57 PM
Marcio (guest): Hi
Jan 6 2009, 6:57 PM
AdminErik: Alright everyone. It’s a new year. Let’s get this thing started.
Jan 6 2009, 6:57 PM
AdminErik: Hi Marcio.
Jan 6 2009, 6:57 PM
Marcio (guest): hang on a sec… phone..
Jan 6 2009, 6:57 PM
AdminErik: NP
Jan 6 2009, 6:58 PM
AdminErik: we have a couple of minutes before the official start.
Jan 6 2009, 6:58 PM
JohnPark (guest): Hola!
Jan 6 2009, 6:58 PM
AdminErik: I have a wonky wireless connection today, too. so if this thing craps out, talks amongst yourself.
Jan 6 2009, 6:59 PM
AdminErik: Hi JohnPark
Jan 6 2009, 6:59 PM
JohnPark (guest): Grape Nuts are neither grapes, nor nuts. Discuss.
Jan 6 2009, 6:59 PM
AdminErik: sure. if you can describe how that might help someone get a job…
Jan 6 2009, 7:00 PM
JohnPark (guest): It’s a reference to Coffee Talk, that Mike Myers skit from the 90′s SNL
Jan 6 2009, 7:00 PM
AdminErik: alright, it’s 2:00. happy new year everyone. who’s got news…good, bad, or otherwise/
Jan 6 2009, 7:00 PM
AdminErik: ?
Jan 6 2009, 7:00 PM
JohnPark (guest): People seem to be back from their vacations, which is goold
Jan 6 2009, 7:00 PM
JohnPark (guest): good.
Jan 6 2009, 7:00 PM
JohnPark (guest): I have a backlog of phonecalls I need to make
Jan 6 2009, 7:00 PM
JohnPark (guest): People who said “Call me after the new year”
Jan 6 2009, 7:01 PM
AdminErik: cool. time to see if they really meant it.
Jan 6 2009, 7:01 PM
JohnPark (guest): Headhunters seemed to be working straight through the break, though.
Jan 6 2009, 7:01 PM
Spalding (guest): I was laid off on the 17th of December. Happy Holidays!
Jan 6 2009, 7:01 PM
JohnPark (guest): I got an email from one on a Sunday.
Jan 6 2009, 7:01 PM
AdminErik: oh yeah? any luck?
Jan 6 2009, 7:01 PM
JohnPark (guest): Just nibbles at this point.
Jan 6 2009, 7:01 PM
AdminErik: Spalding…sux!!! so sorry
Jan 6 2009, 7:01 PM
Katrina (guest): Where are you looking to work Spalding?
Jan 6 2009, 7:01 PM
AdminErik: can you tell where from?
Jan 6 2009, 7:02 PM
DMac (guest): I wonder if headhunter thik they’re gonna get a lot of biz, seeing that there are sooo many people on the street.
Jan 6 2009, 7:02 PM
JohnPark (guest): Supply and demand have to match up when it comes to jobs and job seekers, though.
Jan 6 2009, 7:02 PM
DMac (guest): Are their services necessary?
Jan 6 2009, 7:02 PM
Katrina (guest): Of course they do- unfortunately headhunters also realize that companies are going to start working internally with the current economic situation
Jan 6 2009, 7:03 PM
JohnPark (guest): I wonder if they think LinkedIn is going to help them or hurt them.
Jan 6 2009, 7:03 PM
Spalding (guest): ok, i got linked off, now i’m on
Jan 6 2009, 7:03 PM
JohnPark (guest): It seems like the ones that embrace it are the ones that are going to flourish in the future.
Jan 6 2009, 7:03 PM
Spalding (guest): CW at BBDO Atlanta the last five years
Jan 6 2009, 7:03 PM
Spalding (guest): Am I allowed to say that?
Jan 6 2009, 7:04 PM
AdminErik: One thing to keep in mind as you prais or trash recruiters…there are probably a few on here as we type.
Jan 6 2009, 7:04 PM
AdminErik: yes.
Jan 6 2009, 7:04 PM
Spalding (guest): I hope that wasn’t a violation of my severance agreement
Jan 6 2009, 7:04 PM
JohnPark (guest): I thought BBDO Atlanta was doing ok
Jan 6 2009, 7:04 PM
AdminErik: haha.
Jan 6 2009, 7:04 PM
JohnPark (guest): no?
Jan 6 2009, 7:04 PM
Spalding (guest): BBDO Atlanta is doing fine
Jan 6 2009, 7:04 PM
Spalding (guest): BBDO Worldwide is suck city though
Jan 6 2009, 7:04 PM
AdminErik: yeah
Jan 6 2009, 7:04 PM
JohnPark (guest): ah
Jan 6 2009, 7:04 PM
Tom (guest): BBDO Atlanta is pitching Miami Dolphins
Jan 6 2009, 7:04 PM
Spalding (guest): They spread the pain around
Jan 6 2009, 7:04 PM
JohnPark (guest): poopy, sorry about that.
Jan 6 2009, 7:05 PM
JohnPark (guest): Havas brought the pain at Arnold
Jan 6 2009, 7:05 PM
Marcio (guest): sports teams must be a cool account to work for, unless you support another team!
Jan 6 2009, 7:05 PM
AdminErik: they did indeed
Jan 6 2009, 7:05 PM
Tom (guest): sports teams have no money
Jan 6 2009, 7:05 PM
Tom (guest): but they are fun to work on
Jan 6 2009, 7:05 PM
Katrina (guest): http://jobsearch.about.com/od/topjobsdb/a/bestsites.htm?r=94

Jan 6 2009, 7:05 PM
Katrina (guest): Here is a comprehensive list of some job searching sites I’ve been working off
Jan 6 2009, 7:05 PM
DMac (guest): Believe me, I’m not trying to trash headhunters. They trying to earn a living just like us. this economy is just as hard for them as it is for us.
Jan 6 2009, 7:06 PM
Katrina (guest): Agreed DMac
Jan 6 2009, 7:06 PM
AdminErik: so…structure time. what is the vibe everyone is getting for the new year? hopeful? worse? the same?
Jan 6 2009, 7:06 PM
Spalding (guest): Where is Hogshead?
Jan 6 2009, 7:06 PM
JohnPark (guest): I always thought that sports teams would be hard because they need a new campaign every year and how many times can you rehash the same thing?
Jan 6 2009, 7:06 PM
AdminErik: she may or not be able to make it this run.
Jan 6 2009, 7:06 PM
Marcio (guest): I find that those jobsites don’t really have much ad creative gigs, maybe for interns
Jan 6 2009, 7:06 PM
Tom (guest): yah
Jan 6 2009, 7:06 PM
Tom (guest): and the Ladders sucks too
Jan 6 2009, 7:06 PM
DMac (guest): Speaking of which, one of my favorites has joined the chat
Jan 6 2009, 7:06 PM
Katrina (guest): These are a little different- some of them are great profiles
Jan 6 2009, 7:06 PM
JohnPark (guest): Gotta be hopeful that the new prez will raise consumer confidence.
Jan 6 2009, 7:07 PM
Katrina (guest): like visualcv- it’s more of a better profile than a job site
Jan 6 2009, 7:07 PM
Katrina (guest): with some of the job site aspects
Jan 6 2009, 7:07 PM
carolvick: hello, trying to catch up
Jan 6 2009, 7:07 PM
JohnPark (guest): Hey Carol!
Jan 6 2009, 7:07 PM
Spalding (guest): Since Sally can’t be here, I will freely pilfer advice from her book “Radical Careering” if nobody minds
Jan 6 2009, 7:07 PM
PMack (guest): I’ve lost count of the job sites I use
Jan 6 2009, 7:07 PM
Marcio (guest): Hi Carol Vick!
Jan 6 2009, 7:07 PM
JohnPark (guest): Has anyone had luck with elance.com and similar?
Jan 6 2009, 7:07 PM
AdminErik: Sally was here last time. She brought some great insight.
Jan 6 2009, 7:07 PM
carolvick: Hello Marcio
Jan 6 2009, 7:08 PM
AdminErik: There was a lot of discussion on using twitter and facebook to get yourself out there.
Jan 6 2009, 7:08 PM
JohnPark (guest): Erik, do you have a transcript of the last chat?
Jan 6 2009, 7:08 PM
PMack (guest): facebook? Really?
Jan 6 2009, 7:08 PM
Katrina (guest): I was just thinking that PMack!
Jan 6 2009, 7:08 PM
carolvick: I get jobs on facebook sometimes during chats actually
Jan 6 2009, 7:08 PM
PMack (guest): hmm
Jan 6 2009, 7:08 PM
Spalding (guest): i’ve gotten some contact info from people through FB
Jan 6 2009, 7:08 PM
AdminErik: yes. not in the “hire me” way. but in presenting yourself as someone that organizations need to have
Jan 6 2009, 7:09 PM
AdminErik: i have, as well.
Jan 6 2009, 7:09 PM
Katrina (guest): But unless they dig into your photos (and you’ve uploaded them) how can they see your work
Jan 6 2009, 7:09 PM
PMack (guest): good point Katrina
Jan 6 2009, 7:09 PM
AdminErik: think about how valuable linkedin and facebook have been in getting you all to come here to this chat.
Jan 6 2009, 7:09 PM
Spalding (guest): put a link to your site on linked in and FB
Jan 6 2009, 7:09 PM
PMack (guest): “here’s photos of me in Miami…and also my book.”
Jan 6 2009, 7:09 PM
Marcio (guest): Right now the only channels I’m finding viable are contacts and headhunters. I think for a creative gig, CDs look for some sort of assurance that a job site or FB won’t give em
Jan 6 2009, 7:10 PM
carolvick: or direct them to your linkedin account and web address
Jan 6 2009, 7:10 PM
JohnPark (guest): People want to work with people they’d like to be around.
Jan 6 2009, 7:10 PM
Fouhy (guest): I don’t know how many people use it, but behance.net is kind of a creative person’s facebook
Jan 6 2009, 7:10 PM
DMac: John I’ve looked at elance as well. Were you impressed with it?
Jan 6 2009, 7:10 PM
PMack (guest): LinkedIn has come in handy in contacting professionals I want to talk to in Chicago to prepare for my move there
Jan 6 2009, 7:10 PM
AdminErik: i will say, though, that having a book better than the next creative is a given. that must be first.
Jan 6 2009, 7:10 PM
Spalding (guest): agreed
Jan 6 2009, 7:10 PM
JohnPark (guest): I’ve only just started setting up my elance profile…
Jan 6 2009, 7:10 PM
carolvick: Yes I agree also. I liked Rogers advice on your blog. excellent
Jan 6 2009, 7:10 PM
AdminErik: and that book must show a literacy in “new” (which is now old) media.
Jan 6 2009, 7:10 PM
Katrina (guest): I use VisualCV as my link- personalized URL and I can use it on any job site
Jan 6 2009, 7:11 PM
Anonymous (guest): I love Twitter. My new fave.
Jan 6 2009, 7:11 PM
PMack (guest): I think the fact that I have no TV in my book is holding me back
Jan 6 2009, 7:11 PM
carolvick: Personally I cant handle another social networking site
Jan 6 2009, 7:11 PM
Tom (guest): what about Hotjobs on communication arts
Jan 6 2009, 7:11 PM
Katrina (guest): I can link all of my work and put up the content of my resume side by side
Jan 6 2009, 7:11 PM
carolvick: create your own video. it works if it is wonderful
Jan 6 2009, 7:11 PM
Marcio (guest): interactive is another must
Jan 6 2009, 7:11 PM
AdminErik: PMack…no TV is ok. in fact, think of web work as the new TV.
Jan 6 2009, 7:11 PM
JohnPark (guest): I have a behance account but don’t know exactly how to use it…
Jan 6 2009, 7:12 PM
Anonymous (guest): PMack – there’s not a lot of TV work out there, but there’s a lot of video for web
Jan 6 2009, 7:12 PM
JohnPark (guest): Web is the new black
Jan 6 2009, 7:12 PM
Tom (guest): web is hot
Jan 6 2009, 7:12 PM
JohnPark (guest): Webisodes are the new pink
Jan 6 2009, 7:12 PM
Anonymous (guest): I’d try getting some projects like that
Jan 6 2009, 7:12 PM
PMack (guest): good point
Jan 6 2009, 7:12 PM
carolvick: true
Jan 6 2009, 7:12 PM
AdminErik: and, at least in terms of survival, you can’t be picky these days. if you’re used to writing tv, you have to be able to do a brochure as well.
Jan 6 2009, 7:12 PM
Katrina (guest): great point
Jan 6 2009, 7:12 PM
JohnPark (guest): DM, collateral, if you can get it, do it.
Jan 6 2009, 7:13 PM
carolvick: all kinds of media actually
Jan 6 2009, 7:13 PM
Tom (guest): someone quit at my agency and got a job at R/GA right off the bat
Jan 6 2009, 7:13 PM
PMack (guest): well the thing is my last agency had be writing it all. Not much of it was book-worthy, though
Jan 6 2009, 7:13 PM
Tom (guest): if you have internet skills like flash you are golden
Jan 6 2009, 7:13 PM
AdminErik: i’m writing some tv scripts for the web right now. it’s b2b, and it’s some of the funniest, creative stuff i’ve done in a long time.
Jan 6 2009, 7:13 PM
carolvick: they had something RGA wanted to see. I think traditional agencies will start pulling in more and more interactive and the strictly interactive shops will be impacted by this
Jan 6 2009, 7:13 PM
JohnPark (guest): Getting a new job is always a mix of network, luck and book.
Jan 6 2009, 7:14 PM
PMack (guest): what’s the consensus on adding scripts in a book? good idea? bad idea?
Jan 6 2009, 7:14 PM
JohnPark (guest): And a good headhunter.
Jan 6 2009, 7:14 PM
carolvick: and timing
Jan 6 2009, 7:14 PM
DMac: And timing
Jan 6 2009, 7:14 PM
DMac: damn you CVick, that was my line.
Jan 6 2009, 7:14 PM
PMack (guest): timing big time
Jan 6 2009, 7:14 PM
Tom (guest): he was recommended by a friend
Jan 6 2009, 7:14 PM
JohnPark (guest): Yeah, I filed “timing” under “luck”
Jan 6 2009, 7:14 PM
PMack (guest): haha
Jan 6 2009, 7:14 PM
Tom (guest): headhunters mean well
Jan 6 2009, 7:14 PM
Tom (guest): but your network is the most important thing
Jan 6 2009, 7:14 PM
AdminErik: as for transcripts of the last chat…see them here: http://www.pleasefeedtheanimals.com/?p=329#comments

Jan 6 2009, 7:14 PM
carolvick: I think scripts are good. damn you dmac we are both right
Jan 6 2009, 7:15 PM
Marcio (guest): Does anyone find that a great self-initiated interactive work speaks louder than a produced but lukewarm site?
Jan 6 2009, 7:15 PM
JohnPark (guest): I think a script would work better if it had a storyboard to go with it.
Jan 6 2009, 7:15 PM
AdminErik: produced and bad is bad.
Jan 6 2009, 7:15 PM
Tom (guest): I shot several videos for the web
Jan 6 2009, 7:15 PM
DMac: I think so long as the idea is killer.
Jan 6 2009, 7:15 PM
carolvick: headhunters can only fill jobs they have though we will look for you without $$ as well
Jan 6 2009, 7:15 PM
AdminErik: don’t put something in your book just because it ran
Jan 6 2009, 7:15 PM
AdminErik: ever.
Jan 6 2009, 7:15 PM
carolvick: right
Jan 6 2009, 7:16 PM
Spalding (guest): that is book mistake #1
Jan 6 2009, 7:16 PM
Tom (guest): how are headhunters for freelance?
Jan 6 2009, 7:16 PM
PMack (guest): yeah, erik I learned that the hard way, hahaha
Jan 6 2009, 7:16 PM
JohnPark (guest): In a sense, your book is only as strong as its weakest link.
Jan 6 2009, 7:16 PM
DMac: the idea has to be killer. Erik is right. just because it ran is not a good thing.
Jan 6 2009, 7:16 PM
Tom (guest): I agree your book is only as good as your worst ad
Jan 6 2009, 7:16 PM
JohnPark (guest): Thanks for the link Erik
Jan 6 2009, 7:17 PM
AdminErik: ron huey once told me, putting something mediocre in your book just because it ran is showing creative directors what you can’t do.
Jan 6 2009, 7:17 PM
Marcio (guest): true
Jan 6 2009, 7:17 PM
AdminErik: it says, “hey look, i can sell shitty work.”
Jan 6 2009, 7:17 PM
Gio (guest): Just got an email from headhunter for interview – weird….
Jan 6 2009, 7:17 PM
JohnPark (guest): Or “hey look, I can’t protect my work from clients.”
Jan 6 2009, 7:17 PM
Anonymous (guest): harsh. but true.
Jan 6 2009, 7:17 PM
AdminErik: always better to have killer and spec than mediocre and real.
Jan 6 2009, 7:17 PM
Tom (guest): I agree
Jan 6 2009, 7:18 PM
Spalding (guest): agreed
Jan 6 2009, 7:18 PM
AdminErik: better yet, take that killer spec work and sell it to a side client.
Jan 6 2009, 7:18 PM
DMac: no doubt
Jan 6 2009, 7:18 PM
carolvick: Gio I am a headhunter. what was weird?
Jan 6 2009, 7:18 PM
Tom (guest): but at a certain level you need real work
Jan 6 2009, 7:18 PM
AdminErik: true
Jan 6 2009, 7:18 PM
Gio (guest): That it happened while on this chat.
Jan 6 2009, 7:18 PM
JohnPark (guest): Don’t want to look like you just got out of school.
Jan 6 2009, 7:18 PM
Tom (guest): yah
Jan 6 2009, 7:18 PM
carolvick: Oh
Jan 6 2009, 7:18 PM
Tom (guest): print shows how talented you are
Jan 6 2009, 7:18 PM
Tom (guest): tv shows how successful you are
Jan 6 2009, 7:19 PM
PMack (guest): I got my first job out of school all on spec work. maybe I should include some this round as well
Jan 6 2009, 7:19 PM
Spalding (guest): i have an ad in my book for pearl drums. we produced it in poster form and a local music store gave them away with every new drum kit sold
Jan 6 2009, 7:19 PM
AdminErik: then again, dany lennon told me she was having $400k, cannes winning creative directors do spec web work because she couldn’t get them in any shops.
Jan 6 2009, 7:19 PM
Tom (guest): at Cannes this year half the work was fake
Jan 6 2009, 7:19 PM
AdminErik: oh. you’r JOHN spalding.
Jan 6 2009, 7:19 PM
Tom (guest): it was really disappointing to see all the fake work
Jan 6 2009, 7:19 PM
Marcio (guest): yeah, it’s the old ad dillema. it’s an industry run on ghost ads
Jan 6 2009, 7:19 PM
Tom (guest): JC Penny was tip of iceberg
Jan 6 2009, 7:19 PM
Spalding (guest): it is a dilemma
Jan 6 2009, 7:20 PM
Spalding (guest): I work in Atlanta, which is like, Singapore South
Jan 6 2009, 7:20 PM
Tom (guest): Cannes should be ashamed
Jan 6 2009, 7:20 PM
AdminErik: tom…cannes is a show for spec. your 50% estimate is very low.
Jan 6 2009, 7:20 PM
Tom (guest): your right Erik
Jan 6 2009, 7:20 PM
Marcio (guest): cause only a rare few clients ever buy outstanding creative without watering it doewn
Jan 6 2009, 7:21 PM
AdminErik: i have a cd friend who enters work for his agency’s clients that they never even saw. if it wins, he tells them. if it doesn’t, he doesn’t.
Jan 6 2009, 7:21 PM
AdminErik: he wins a lot.
Jan 6 2009, 7:21 PM
carolvick: l have a book now that everyone has wanted. It is his spec but very original low production video that everyone has loved
Jan 6 2009, 7:21 PM
Tom (guest): unfortunately that is the way it owrks
Jan 6 2009, 7:21 PM
AdminErik: see? thanks for that, carol.
Jan 6 2009, 7:21 PM
PMack (guest): in order to submit college football and basketball campaigns that the client butchers my old agency persuaded the school to release ‘limted edition’ prints to justify award show alterations
Jan 6 2009, 7:22 PM
JohnPark (guest): Do you think awards will become more or less important in the future?
Jan 6 2009, 7:22 PM
Tom (guest): more important
Jan 6 2009, 7:22 PM
carolvick: still important
Jan 6 2009, 7:22 PM
Spalding (guest): we almost lost the peace corps business because it got in one show and, well let’s just say not all of those lines ran
Jan 6 2009, 7:22 PM
PMack (guest): hopefully less important b/c I have none, hahaha
Jan 6 2009, 7:22 PM
AdminErik: i advise you to read roger baldacci’s post from today.
Jan 6 2009, 7:22 PM
AdminErik: he hits many things squarely on the head.
Jan 6 2009, 7:22 PM
Spalding (guest): and the client saw them
Jan 6 2009, 7:22 PM
Tom (guest): some agencies only recruit from award show books
Jan 6 2009, 7:22 PM
JohnPark (guest): yikes
Jan 6 2009, 7:23 PM
Tom (guest): the best way to get a job is to network
Jan 6 2009, 7:23 PM
Tom (guest): which is why Erik this is a good thing to do
Jan 6 2009, 7:23 PM
AdminErik: let’s talk about the new reality, though. 2009 will not be a year that agencies spend a lot to produce spec, i don’t think.
Jan 6 2009, 7:23 PM
PMack (guest): winning awards would come in handy in trying to earn more money I think. If for nothing other than a measurement of ability, no matter how skewed
Jan 6 2009, 7:23 PM
DMac: no, it won’t
Jan 6 2009, 7:23 PM
Spalding (guest): agencies don’t have to spend a lot do they?
Jan 6 2009, 7:23 PM
Marcio (guest): someone should make a book called advertising advertising graveyard with all brilliant but killed campaigns that weren’t entered in awards. At least afterwards, if your work is there you can say it got published!
Jan 6 2009, 7:24 PM
Tom (guest): lol
Jan 6 2009, 7:24 PM
Tom (guest): Marcio
Jan 6 2009, 7:24 PM
AdminErik: there is a show for that
Jan 6 2009, 7:24 PM
Spalding (guest): most have superbadass epsons, they don’t need to farm out reprints anymore
Jan 6 2009, 7:24 PM
PMack (guest): haha, nice
Jan 6 2009, 7:24 PM
Marcio (guest): I worked at Euro, we did so much great shit for Volvo.. so sad..
Jan 6 2009, 7:24 PM
AdminErik: there are actually award shows for killed work
Jan 6 2009, 7:24 PM
DMac: there’s one for radio, isn’t there?
Jan 6 2009, 7:24 PM
AdminErik: same for me at Arnold, Marcio.
Jan 6 2009, 7:24 PM
AdminErik: and print
Jan 6 2009, 7:24 PM
JohnPark (guest): Yeah, DMac I remember getting an email for that.
Jan 6 2009, 7:24 PM
Tom (guest): Euro is still firing
Jan 6 2009, 7:25 PM
Spalding (guest): the sad truth about award shows is, to get in you’ve got to outspend everyone else
Jan 6 2009, 7:25 PM
carolvick: agencies are waiting a bit to see what happens with their clients still. Hiring will come back in a bit.
Jan 6 2009, 7:25 PM
JohnPark (guest): I never thought about it that way
Jan 6 2009, 7:25 PM
Marcio (guest): Euro repeats the same mistakes over and over.
Jan 6 2009, 7:26 PM
PMack (guest): I know WPP is frozen until February
Jan 6 2009, 7:26 PM
carolvick: Small is the new black.
Jan 6 2009, 7:26 PM
carolvick: Flexible is the new black
Jan 6 2009, 7:26 PM
Marcio (guest): Making your own agency and employing yourself is the new black
Jan 6 2009, 7:26 PM
DMac: Time to start your own boutiques, people.
Jan 6 2009, 7:26 PM
carolvick: Agencies have to change
Jan 6 2009, 7:26 PM
Tom (guest): being hybrid is new black
Jan 6 2009, 7:26 PM
AdminErik: ernie schenck’s point from yesterday is so very valid, i think. there are agencies who are positioned to steal work from the big, inefficient network agencies.
Jan 6 2009, 7:26 PM
AdminErik: the trick is to find them.
Jan 6 2009, 7:27 PM
DMac: So true.
Jan 6 2009, 7:27 PM
carolvick: I dont think anyone has a manual yet.
Jan 6 2009, 7:27 PM
carolvick: Creature, Anomaly, Droga 5, Wexley
Jan 6 2009, 7:27 PM
Tom (guest): well digital is future
Jan 6 2009, 7:27 PM
JohnPark (guest): Interactive production companies, not necessarily agencies, may be poised to do that. Like the Barbarian Group.
Jan 6 2009, 7:27 PM
AdminErik: is anyone here a mid level designer who wants to work in new york?
Jan 6 2009, 7:27 PM
Spalding (guest): it’s tough out there. look at damman pearce
Jan 6 2009, 7:27 PM
Marcio (guest): well, the big inefficient agencies loose work when the clients are in their last legs and will try anything outside their comfort zone. E.g. Burger King and Crispin

Jan 6 2009, 7:27 PM
Tom (guest): most clients are just hacks

Jan 6 2009, 6:57 PM
Marcio (guest): Hi
Jan 6 2009, 6:57 PM
AdminErik: Alright everyone. It’s a new year. Let’s get this thing started.
Jan 6 2009, 6:57 PM
AdminErik: Hi Marcio.
Jan 6 2009, 6:57 PM
Marcio (guest): hang on a sec… phone..
Jan 6 2009, 6:57 PM
AdminErik: NP
Jan 6 2009, 6:58 PM
AdminErik: we have a couple of minutes before the official start.
Jan 6 2009, 6:58 PM
JohnPark (guest): Hola!
Jan 6 2009, 6:58 PM
AdminErik: I have a wonky wireless connection today, too. so if this thing craps out, talks amongst yourself.
Jan 6 2009, 6:59 PM
AdminErik: Hi JohnPark
Jan 6 2009, 6:59 PM
JohnPark (guest): Grape Nuts are neither grapes, nor nuts. Discuss.
Jan 6 2009, 6:59 PM
AdminErik: sure. if you can describe how that might help someone get a job…
Jan 6 2009, 7:00 PM
JohnPark (guest): It’s a reference to Coffee Talk, that Mike Myers skit from the 90′s SNL
Jan 6 2009, 7:00 PM
AdminErik: alright, it’s 2:00. happy new year everyone. who’s got news…good, bad, or otherwise/
Jan 6 2009, 7:00 PM
AdminErik: ?
Jan 6 2009, 7:00 PM
JohnPark (guest): People seem to be back from their vacations, which is goold
Jan 6 2009, 7:00 PM
JohnPark (guest): good.
Jan 6 2009, 7:00 PM
JohnPark (guest): I have a backlog of phonecalls I need to make
Jan 6 2009, 7:00 PM
JohnPark (guest): People who said “Call me after the new year”
Jan 6 2009, 7:01 PM
AdminErik: cool. time to see if they really meant it.
Jan 6 2009, 7:01 PM
JohnPark (guest): Headhunters seemed to be working straight through the break, though.
Jan 6 2009, 7:01 PM
Spalding (guest): I was laid off on the 17th of December. Happy Holidays!
Jan 6 2009, 7:01 PM
JohnPark (guest): I got an email from one on a Sunday.
Jan 6 2009, 7:01 PM
AdminErik: oh yeah? any luck?
Jan 6 2009, 7:01 PM
JohnPark (guest): Just nibbles at this point.
Jan 6 2009, 7:01 PM
AdminErik: Spalding…sux!!! so sorry
Jan 6 2009, 7:01 PM
Katrina (guest): Where are you looking to work Spalding?
Jan 6 2009, 7:01 PM
AdminErik: can you tell where from?
Jan 6 2009, 7:02 PM
DMac (guest): I wonder if headhunter thik they’re gonna get a lot of biz, seeing that there are sooo many people on the street.
Jan 6 2009, 7:02 PM
JohnPark (guest): Supply and demand have to match up when it comes to jobs and job seekers, though.
Jan 6 2009, 7:02 PM
DMac (guest): Are their services necessary?
Jan 6 2009, 7:02 PM
Katrina (guest): Of course they do- unfortunately headhunters also realize that companies are going to start working internally with the current economic situation
Jan 6 2009, 7:03 PM
JohnPark (guest): I wonder if they think LinkedIn is going to help them or hurt them.
Jan 6 2009, 7:03 PM
Spalding (guest): ok, i got linked off, now i’m on
Jan 6 2009, 7:03 PM
JohnPark (guest): It seems like the ones that embrace it are the ones that are going to flourish in the future.
Jan 6 2009, 7:03 PM
Spalding (guest): CW at BBDO Atlanta the last five years
Jan 6 2009, 7:03 PM
Spalding (guest): Am I allowed to say that?
Jan 6 2009, 7:04 PM
AdminErik: One thing to keep in mind as you prais or trash recruiters…there are probably a few on here as we type.
Jan 6 2009, 7:04 PM
AdminErik: yes.
Jan 6 2009, 7:04 PM
Spalding (guest): I hope that wasn’t a violation of my severance agreement
Jan 6 2009, 7:04 PM
JohnPark (guest): I thought BBDO Atlanta was doing ok
Jan 6 2009, 7:04 PM
AdminErik: haha.
Jan 6 2009, 7:04 PM
JohnPark (guest): no?
Jan 6 2009, 7:04 PM
Spalding (guest): BBDO Atlanta is doing fine
Jan 6 2009, 7:04 PM
Spalding (guest): BBDO Worldwide is suck city though
Jan 6 2009, 7:04 PM
AdminErik: yeah
Jan 6 2009, 7:04 PM
JohnPark (guest): ah
Jan 6 2009, 7:04 PM
Tom (guest): BBDO Atlanta is pitching Miami Dolphins
Jan 6 2009, 7:04 PM
Spalding (guest): They spread the pain around
Jan 6 2009, 7:04 PM
JohnPark (guest): poopy, sorry about that.
Jan 6 2009, 7:05 PM
JohnPark (guest): Havas brought the pain at Arnold
Jan 6 2009, 7:05 PM
Marcio (guest): sports teams must be a cool account to work for, unless you support another team!
Jan 6 2009, 7:05 PM
AdminErik: they did indeed
Jan 6 2009, 7:05 PM
Tom (guest): sports teams have no money
Jan 6 2009, 7:05 PM
Tom (guest): but they are fun to work on
Jan 6 2009, 7:05 PM
Katrina (guest): http://jobsearch.about.com/od/topjobsdb/a/bestsites.htm?r=94

Jan 6 2009, 7:05 PM
Katrina (guest): Here is a comprehensive list of some job searching sites I’ve been working off
Jan 6 2009, 7:05 PM
DMac (guest): Believe me, I’m not trying to trash headhunters. They trying to earn a living just like us. this economy is just as hard for them as it is for us.
Jan 6 2009, 7:06 PM
Katrina (guest): Agreed DMac
Jan 6 2009, 7:06 PM
AdminErik: so…structure time. what is the vibe everyone is getting for the new year? hopeful? worse? the same?
Jan 6 2009, 7:06 PM
Spalding (guest): Where is Hogshead?
Jan 6 2009, 7:06 PM
JohnPark (guest): I always thought that sports teams would be hard because they need a new campaign every year and how many times can you rehash the same thing?
Jan 6 2009, 7:06 PM
AdminErik: she may or not be able to make it this run.
Jan 6 2009, 7:06 PM
Marcio (guest): I find that those jobsites don’t really have much ad creative gigs, maybe for interns
Jan 6 2009, 7:06 PM
Tom (guest): yah
Jan 6 2009, 7:06 PM
Tom (guest): and the Ladders sucks too
Jan 6 2009, 7:06 PM
DMac (guest): Speaking of which, one of my favorites has joined the chat
Jan 6 2009, 7:06 PM
Katrina (guest): These are a little different- some of them are great profiles
Jan 6 2009, 7:06 PM
JohnPark (guest): Gotta be hopeful that the new prez will raise consumer confidence.
Jan 6 2009, 7:07 PM
Katrina (guest): like visualcv- it’s more of a better profile than a job site
Jan 6 2009, 7:07 PM
Katrina (guest): with some of the job site aspects
Jan 6 2009, 7:07 PM
carolvick: hello, trying to catch up
Jan 6 2009, 7:07 PM
JohnPark (guest): Hey Carol!
Jan 6 2009, 7:07 PM
Spalding (guest): Since Sally can’t be here, I will freely pilfer advice from her book “Radical Careering” if nobody minds
Jan 6 2009, 7:07 PM
PMack (guest): I’ve lost count of the job sites I use
Jan 6 2009, 7:07 PM
Marcio (guest): Hi Carol Vick!
Jan 6 2009, 7:07 PM
JohnPark (guest): Has anyone had luck with elance.com and similar?
Jan 6 2009, 7:07 PM
AdminErik: Sally was here last time. She brought some great insight.
Jan 6 2009, 7:07 PM
carolvick: Hello Marcio
Jan 6 2009, 7:08 PM
AdminErik: There was a lot of discussion on using twitter and facebook to get yourself out there.
Jan 6 2009, 7:08 PM
JohnPark (guest): Erik, do you have a transcript of the last chat?
Jan 6 2009, 7:08 PM
PMack (guest): facebook? Really?
Jan 6 2009, 7:08 PM
Katrina (guest): I was just thinking that PMack!
Jan 6 2009, 7:08 PM
carolvick: I get jobs on facebook sometimes during chats actually
Jan 6 2009, 7:08 PM
PMack (guest): hmm
Jan 6 2009, 7:08 PM
Spalding (guest): i’ve gotten some contact info from people through FB
Jan 6 2009, 7:08 PM
AdminErik: yes. not in the “hire me” way. but in presenting yourself as someone that organizations need to have
Jan 6 2009, 7:09 PM
AdminErik: i have, as well.
Jan 6 2009, 7:09 PM
Katrina (guest): But unless they dig into your photos (and you’ve uploaded them) how can they see your work
Jan 6 2009, 7:09 PM
PMack (guest): good point Katrina
Jan 6 2009, 7:09 PM
AdminErik: think about how valuable linkedin and facebook have been in getting you all to come here to this chat.
Jan 6 2009, 7:09 PM
Spalding (guest): put a link to your site on linked in and FB
Jan 6 2009, 7:09 PM
PMack (guest): “here’s photos of me in Miami…and also my book.”
Jan 6 2009, 7:09 PM
Marcio (guest): Right now the only channels I’m finding viable are contacts and headhunters. I think for a creative gig, CDs look for some sort of assurance that a job site or FB won’t give em
Jan 6 2009, 7:10 PM
carolvick: or direct them to your linkedin account and web address
Jan 6 2009, 7:10 PM
JohnPark (guest): People want to work with people they’d like to be around.
Jan 6 2009, 7:10 PM
Fouhy (guest): I don’t know how many people use it, but behance.net is kind of a creative person’s facebook
Jan 6 2009, 7:10 PM
DMac: John I’ve looked at elance as well. Were you impressed with it?
Jan 6 2009, 7:10 PM
PMack (guest): LinkedIn has come in handy in contacting professionals I want to talk to in Chicago to prepare for my move there
Jan 6 2009, 7:10 PM
AdminErik: i will say, though, that having a book better than the next creative is a given. that must be first.
Jan 6 2009, 7:10 PM
Spalding (guest): agreed
Jan 6 2009, 7:10 PM
JohnPark (guest): I’ve only just started setting up my elance profile…
Jan 6 2009, 7:10 PM
carolvick: Yes I agree also. I liked Rogers advice on your blog. excellent
Jan 6 2009, 7:10 PM
AdminErik: and that book must show a literacy in “new” (which is now old) media.
Jan 6 2009, 7:10 PM
Katrina (guest): I use VisualCV as my link- personalized URL and I can use it on any job site
Jan 6 2009, 7:11 PM
Anonymous (guest): I love Twitter. My new fave.
Jan 6 2009, 7:11 PM
PMack (guest): I think the fact that I have no TV in my book is holding me back
Jan 6 2009, 7:11 PM
carolvick: Personally I cant handle another social networking site
Jan 6 2009, 7:11 PM
Tom (guest): what about Hotjobs on communication arts
Jan 6 2009, 7:11 PM
Katrina (guest): I can link all of my work and put up the content of my resume side by side
Jan 6 2009, 7:11 PM
carolvick: create your own video. it works if it is wonderful
Jan 6 2009, 7:11 PM
Marcio (guest): interactive is another must
Jan 6 2009, 7:11 PM
AdminErik: PMack…no TV is ok. in fact, think of web work as the new TV.
Jan 6 2009, 7:11 PM
JohnPark (guest): I have a behance account but don’t know exactly how to use it…
Jan 6 2009, 7:12 PM
Anonymous (guest): PMack – there’s not a lot of TV work out there, but there’s a lot of video for web
Jan 6 2009, 7:12 PM
JohnPark (guest): Web is the new black
Jan 6 2009, 7:12 PM
Tom (guest): web is hot
Jan 6 2009, 7:12 PM
JohnPark (guest): Webisodes are the new pink
Jan 6 2009, 7:12 PM
Anonymous (guest): I’d try getting some projects like that
Jan 6 2009, 7:12 PM
PMack (guest): good point
Jan 6 2009, 7:12 PM
carolvick: true
Jan 6 2009, 7:12 PM
AdminErik: and, at least in terms of survival, you can’t be picky these days. if you’re used to writing tv, you have to be able to do a brochure as well.
Jan 6 2009, 7:12 PM
Katrina (guest): great point
Jan 6 2009, 7:12 PM
JohnPark (guest): DM, collateral, if you can get it, do it.
Jan 6 2009, 7:13 PM
carolvick: all kinds of media actually
Jan 6 2009, 7:13 PM
Tom (guest): someone quit at my agency and got a job at R/GA right off the bat
Jan 6 2009, 7:13 PM
PMack (guest): well the thing is my last agency had be writing it all. Not much of it was book-worthy, though
Jan 6 2009, 7:13 PM
Tom (guest): if you have internet skills like flash you are golden
Jan 6 2009, 7:13 PM
AdminErik: i’m writing some tv scripts for the web right now. it’s b2b, and it’s some of the funniest, creative stuff i’ve done in a long time.
Jan 6 2009, 7:13 PM
carolvick: they had something RGA wanted to see. I think traditional agencies will start pulling in more and more interactive and the strictly interactive shops will be impacted by this
Jan 6 2009, 7:13 PM
JohnPark (guest): Getting a new job is always a mix of network, luck and book.
Jan 6 2009, 7:14 PM
PMack (guest): what’s the consensus on adding scripts in a book? good idea? bad idea?
Jan 6 2009, 7:14 PM
JohnPark (guest): And a good headhunter.
Jan 6 2009, 7:14 PM
carolvick: and timing
Jan 6 2009, 7:14 PM
DMac: And timing
Jan 6 2009, 7:14 PM
DMac: damn you CVick, that was my line.
Jan 6 2009, 7:14 PM
PMack (guest): timing big time
Jan 6 2009, 7:14 PM
Tom (guest): he was recommended by a friend
Jan 6 2009, 7:14 PM
JohnPark (guest): Yeah, I filed “timing” under “luck”
Jan 6 2009, 7:14 PM
PMack (guest): haha
Jan 6 2009, 7:14 PM
Tom (guest): headhunters mean well
Jan 6 2009, 7:14 PM
Tom (guest): but your network is the most important thing
Jan 6 2009, 7:14 PM
AdminErik: as for transcripts of the last chat…see them here: http://www.pleasefeedtheanimals.com/?p=329#comments

Jan 6 2009, 7:14 PM
carolvick: I think scripts are good. damn you dmac we are both right
Jan 6 2009, 7:15 PM
Marcio (guest): Does anyone find that a great self-initiated interactive work speaks louder than a produced but lukewarm site?
Jan 6 2009, 7:15 PM
JohnPark (guest): I think a script would work better if it had a storyboard to go with it.
Jan 6 2009, 7:15 PM
AdminErik: produced and bad is bad.
Jan 6 2009, 7:15 PM
Tom (guest): I shot several videos for the web
Jan 6 2009, 7:15 PM
DMac: I think so long as the idea is killer.
Jan 6 2009, 7:15 PM
carolvick: headhunters can only fill jobs they have though we will look for you without $$ as well
Jan 6 2009, 7:15 PM
AdminErik: don’t put something in your book just because it ran
Jan 6 2009, 7:15 PM
AdminErik: ever.
Jan 6 2009, 7:15 PM
carolvick: right
Jan 6 2009, 7:16 PM
Spalding (guest): that is book mistake #1
Jan 6 2009, 7:16 PM
Tom (guest): how are headhunters for freelance?
Jan 6 2009, 7:16 PM
PMack (guest): yeah, erik I learned that the hard way, hahaha
Jan 6 2009, 7:16 PM
JohnPark (guest): In a sense, your book is only as strong as its weakest link.
Jan 6 2009, 7:16 PM
DMac: the idea has to be killer. Erik is right. just because it ran is not a good thing.
Jan 6 2009, 7:16 PM
Tom (guest): I agree your book is only as good as your worst ad
Jan 6 2009, 7:16 PM
JohnPark (guest): Thanks for the link Erik
Jan 6 2009, 7:17 PM
AdminErik: ron huey once told me, putting something mediocre in your book just because it ran is showing creative directors what you can’t do.
Jan 6 2009, 7:17 PM
Marcio (guest): true
Jan 6 2009, 7:17 PM
AdminErik: it says, “hey look, i can sell shitty work.”
Jan 6 2009, 7:17 PM
Gio (guest): Just got an email from headhunter for interview – weird….
Jan 6 2009, 7:17 PM
JohnPark (guest): Or “hey look, I can’t protect my work from clients.”
Jan 6 2009, 7:17 PM
Anonymous (guest): harsh. but true.
Jan 6 2009, 7:17 PM
AdminErik: always better to have killer and spec than mediocre and real.
Jan 6 2009, 7:17 PM
Tom (guest): I agree
Jan 6 2009, 7:18 PM
Spalding (guest): agreed
Jan 6 2009, 7:18 PM
AdminErik: better yet, take that killer spec work and sell it to a side client.
Jan 6 2009, 7:18 PM
DMac: no doubt
Jan 6 2009, 7:18 PM
carolvick: Gio I am a headhunter. what was weird?
Jan 6 2009, 7:18 PM
Tom (guest): but at a certain level you need real work
Jan 6 2009, 7:18 PM
AdminErik: true
Jan 6 2009, 7:18 PM
Gio (guest): That it happened while on this chat.
Jan 6 2009, 7:18 PM
JohnPark (guest): Don’t want to look like you just got out of school.
Jan 6 2009, 7:18 PM
Tom (guest): yah
Jan 6 2009, 7:18 PM
carolvick: Oh
Jan 6 2009, 7:18 PM
Tom (guest): print shows how talented you are
Jan 6 2009, 7:18 PM
Tom (guest): tv shows how successful you are
Jan 6 2009, 7:19 PM
PMack (guest): I got my first job out of school all on spec work. maybe I should include some this round as well
Jan 6 2009, 7:19 PM
Spalding (guest): i have an ad in my book for pearl drums. we produced it in poster form and a local music store gave them away with every new drum kit sold
Jan 6 2009, 7:19 PM
AdminErik: then again, dany lennon told me she was having $400k, cannes winning creative directors do spec web work because she couldn’t get them in any shops.
Jan 6 2009, 7:19 PM
Tom (guest): at Cannes this year half the work was fake
Jan 6 2009, 7:19 PM
AdminErik: oh. you’r JOHN spalding.
Jan 6 2009, 7:19 PM
Tom (guest): it was really disappointing to see all the fake work
Jan 6 2009, 7:19 PM
Marcio (guest): yeah, it’s the old ad dillema. it’s an industry run on ghost ads
Jan 6 2009, 7:19 PM
Tom (guest): JC Penny was tip of iceberg
Jan 6 2009, 7:19 PM
Spalding (guest): it is a dilemma
Jan 6 2009, 7:20 PM
Spalding (guest): I work in Atlanta, which is like, Singapore South
Jan 6 2009, 7:20 PM
Tom (guest): Cannes should be ashamed
Jan 6 2009, 7:20 PM
AdminErik: tom…cannes is a show for spec. your 50% estimate is very low.
Jan 6 2009, 7:20 PM
Tom (guest): your right Erik
Jan 6 2009, 7:20 PM
Marcio (guest): cause only a rare few clients ever buy outstanding creative without watering it doewn
Jan 6 2009, 7:21 PM
AdminErik: i have a cd friend who enters work for his agency’s clients that they never even saw. if it wins, he tells them. if it doesn’t, he doesn’t.
Jan 6 2009, 7:21 PM
AdminErik: he wins a lot.
Jan 6 2009, 7:21 PM
carolvick: l have a book now that everyone has wanted. It is his spec but very original low production video that everyone has loved
Jan 6 2009, 7:21 PM
Tom (guest): unfortunately that is the way it owrks
Jan 6 2009, 7:21 PM
AdminErik: see? thanks for that, carol.
Jan 6 2009, 7:21 PM
PMack (guest): in order to submit college football and basketball campaigns that the client butchers my old agency persuaded the school to release ‘limted edition’ prints to justify award show alterations
Jan 6 2009, 7:22 PM
JohnPark (guest): Do you think awards will become more or less important in the future?
Jan 6 2009, 7:22 PM
Tom (guest): more important
Jan 6 2009, 7:22 PM
carolvick: still important
Jan 6 2009, 7:22 PM
Spalding (guest): we almost lost the peace corps business because it got in one show and, well let’s just say not all of those lines ran
Jan 6 2009, 7:22 PM
PMack (guest): hopefully less important b/c I have none, hahaha
Jan 6 2009, 7:22 PM
AdminErik: i advise you to read roger baldacci’s post from today.
Jan 6 2009, 7:22 PM
AdminErik: he hits many things squarely on the head.
Jan 6 2009, 7:22 PM
Spalding (guest): and the client saw them
Jan 6 2009, 7:22 PM
Tom (guest): some agencies only recruit from award show books
Jan 6 2009, 7:22 PM
JohnPark (guest): yikes
Jan 6 2009, 7:23 PM
Tom (guest): the best way to get a job is to network
Jan 6 2009, 7:23 PM
Tom (guest): which is why Erik this is a good thing to do
Jan 6 2009, 7:23 PM
AdminErik: let’s talk about the new reality, though. 2009 will not be a year that agencies spend a lot to produce spec, i don’t think.
Jan 6 2009, 7:23 PM
PMack (guest): winning awards would come in handy in trying to earn more money I think. If for nothing other than a measurement of ability, no matter how skewed
Jan 6 2009, 7:23 PM
DMac: no, it won’t
Jan 6 2009, 7:23 PM
Spalding (guest): agencies don’t have to spend a lot do they?
Jan 6 2009, 7:23 PM
Marcio (guest): someone should make a book called advertising advertising graveyard with all brilliant but killed campaigns that weren’t entered in awards. At least afterwards, if your work is there you can say it got published!
Jan 6 2009, 7:24 PM
Tom (guest): lol
Jan 6 2009, 7:24 PM
Tom (guest): Marcio
Jan 6 2009, 7:24 PM
AdminErik: there is a show for that
Jan 6 2009, 7:24 PM
Spalding (guest): most have superbadass epsons, they don’t need to farm out reprints anymore
Jan 6 2009, 7:24 PM
PMack (guest): haha, nice
Jan 6 2009, 7:24 PM
Marcio (guest): I worked at Euro, we did so much great shit for Volvo.. so sad..
Jan 6 2009, 7:24 PM
AdminErik: there are actually award shows for killed work
Jan 6 2009, 7:24 PM
DMac: there’s one for radio, isn’t there?
Jan 6 2009, 7:24 PM
AdminErik: same for me at Arnold, Marcio.
Jan 6 2009, 7:24 PM
AdminErik: and print
Jan 6 2009, 7:24 PM
JohnPark (guest): Yeah, DMac I remember getting an email for that.
Jan 6 2009, 7:24 PM
Tom (guest): Euro is still firing
Jan 6 2009, 7:25 PM
Spalding (guest): the sad truth about award shows is, to get in you’ve got to outspend everyone else
Jan 6 2009, 7:25 PM
carolvick: agencies are waiting a bit to see what happens with their clients still. Hiring will come back in a bit.
Jan 6 2009, 7:25 PM
JohnPark (guest): I never thought about it that way
Jan 6 2009, 7:25 PM
Marcio (guest): Euro repeats the same mistakes over and over.
Jan 6 2009, 7:26 PM
PMack (guest): I know WPP is frozen until February
Jan 6 2009, 7:26 PM
carolvick: Small is the new black.
Jan 6 2009, 7:26 PM
carolvick: Flexible is the new black
Jan 6 2009, 7:26 PM
Marcio (guest): Making your own agency and employing yourself is the new black
Jan 6 2009, 7:26 PM
DMac: Time to start your own boutiques, people.
Jan 6 2009, 7:26 PM
carolvick: Agencies have to change
Jan 6 2009, 7:26 PM
Tom (guest): being hybrid is new black
Jan 6 2009, 7:26 PM
AdminErik: ernie schenck’s point from yesterday is so very valid, i think. there are agencies who are positioned to steal work from the big, inefficient network agencies.
Jan 6 2009, 7:26 PM
AdminErik: the trick is to find them.
Jan 6 2009, 7:27 PM
DMac: So true.
Jan 6 2009, 7:27 PM
carolvick: I dont think anyone has a manual yet.
Jan 6 2009, 7:27 PM
carolvick: Creature, Anomaly, Droga 5, Wexley
Jan 6 2009, 7:27 PM
Tom (guest): well digital is future
Jan 6 2009, 7:27 PM
JohnPark (guest): Interactive production companies, not necessarily agencies, may be poised to do that. Like the Barbarian Group.
Jan 6 2009, 7:27 PM
AdminErik: is anyone here a mid level designer who wants to work in new york?
Jan 6 2009, 7:27 PM
Spalding (guest): it’s tough out there. look at damman pearce
Jan 6 2009, 7:27 PM
Marcio (guest): well, the big inefficient agencies loose work when the clients are in their last legs and will try anything outside their comfort zone. E.g. Burger King and Crispin

Jan 6 2009, 7:27 PM
Tom (guest): most clients are just hacks

Hey Erik, let’s talk!

Jan 6 2009, 7:28 PM
Spalding (guest): be right back..
Jan 6 2009, 7:28 PM
carolvick: yep and sometimes it works but clients cant do the same old shit either. they cannot panic
Jan 6 2009, 7:28 PM
Tom (guest): burger king got a smart CMO
Jan 6 2009, 7:28 PM
Tom (guest): and the smart CMO could leave in a second
Jan 6 2009, 7:28 PM
AdminErik: tom, interactive is the present. you did so much good work in the space.
Jan 6 2009, 7:28 PM
JohnPark (guest): The best clients have a long view and that’s tough to do in a “quartery-report” economy.
Jan 6 2009, 7:28 PM
DMac: i don’t think they’re hacks. I just think they don’t want to be a part of a true team. They come to agencies to get good work, yet, won’t listen.
Jan 6 2009, 7:29 PM
AdminErik: marcio…erik@pleasefeedtheanimals.com
Jan 6 2009, 7:29 PM
Tom (guest): interactive is like direct mail
Jan 6 2009, 7:29 PM
Tom (guest): it is accountable measurable and not as boring
Jan 6 2009, 7:29 PM
PMack (guest): anyone know of agencies that need a young writer in Chicago??
Jan 6 2009, 7:29 PM
AdminErik: it’s like any other medium. it can be intrusive or entertaining.
Jan 6 2009, 7:30 PM
PMack (guest): I actually enjoyed doing (some) direct mail
Jan 6 2009, 7:30 PM
Tom (guest): social networking is key
Jan 6 2009, 7:30 PM
carolvick: long view. that is good john
Jan 6 2009, 7:31 PM
carolvick: people are just coming back. will look around in chicago d
Jan 6 2009, 7:31 PM
JohnPark (guest): I have a friend at Razorfish in Chicago, PMack. Not sure they’re hiring but you could email her.
Jan 6 2009, 7:31 PM
Gio (guest): Is anyone considering going Client side? Seems everyone is focused on Agencies.
Jan 6 2009, 7:31 PM
AdminErik: we should all use this time to rethink ourselves. yes, we need to do what we have to to survive. but, like agencies, we need to figure out if we are climbing up an antiquated tree.
Jan 6 2009, 7:31 PM
JohnPark (guest): Or you could contact Carol
Jan 6 2009, 7:31 PM
AdminErik: Gio…that’s exactly what i’m talking about.
Jan 6 2009, 7:31 PM
JohnPark (guest): I always heard that once you go client side it’s tougher to get back to agency side, is that true?
Jan 6 2009, 7:32 PM
AdminErik: i’ve always said that the best way to do truly great work is to be the one on the other side of the table.
Jan 6 2009, 7:32 PM
carolvick: I think the tree has to change. Some older creatives are very rigid
Jan 6 2009, 7:32 PM
Spalding (guest): can you expound?
Jan 6 2009, 7:32 PM
PMack (guest): I’d love to contact them, John
Jan 6 2009, 7:32 PM
Spalding (guest): was expound the right word… carol define rigid
Jan 6 2009, 7:33 PM
AdminErik: i think she meant, stuck in their ways. a book full of print and tv.
Jan 6 2009, 7:33 PM
carolvick: Only want to know what they know, certain death in these times of rapid change
Jan 6 2009, 7:33 PM
carolvick: exploration is the new black
Jan 6 2009, 7:34 PM
PMack (guest): how big is ambient in a book?
Jan 6 2009, 7:34 PM
carolvick: I think it is big,
Jan 6 2009, 7:34 PM
PMack (guest): I think it’s harder to place an ad where it “shouldn’t” belong than it is to write TV
Jan 6 2009, 7:34 PM
Marcio (guest): I think one intersting solution is to use your advertising insight to launch your own brand. PFTA is an example of that, you know agency spy probably started like something like this, now the guy makes a living out of it.
Jan 6 2009, 7:34 PM
DMac: do you think they wouldn’t hire people who expand their agencies capabilities, because they don’t understand the new?
Jan 6 2009, 7:35 PM
Marcio (guest): remember pet rock!
Jan 6 2009, 7:35 PM
DMac: talking about the dinosaur CD’s
Jan 6 2009, 7:35 PM
Marcio (guest): ad exec created it
Jan 6 2009, 7:35 PM
carolvick: yes or they would hire them and not let them do what they know how to do
Jan 6 2009, 7:35 PM
AdminErik: topic change. i’m thinking about making these chats monthly instead of weekly. that way, i could schedule “featured guests” and have more of an agenda. what do you all think?
Jan 6 2009, 7:35 PM
JohnPark (guest): PMack: john@johnparkcreative.com
Jan 6 2009, 7:35 PM
DMac: then they have to go the way of the dino.
Jan 6 2009, 7:35 PM
Tom (guest): good idea
Jan 6 2009, 7:36 PM
JohnPark (guest): How about a monthly structured one and three vent-sessions?
Jan 6 2009, 7:36 PM
PMack (guest): thanks, John
Jan 6 2009, 7:36 PM
Tom (guest): hey would love to get comments on my web site
Jan 6 2009, 7:36 PM
carolvick: experimental is the new black or ‘sure’
Jan 6 2009, 7:36 PM
AdminErik: although, there is something to be said to just keeping these weekly and organic.
Jan 6 2009, 7:36 PM
Tom (guest): www.tommcmanus.com

Jan 6 2009, 7:36 PM
Marcio (guest): Erik: you can have both. the weekly light one, and every fourth chat have a Alex Bogusky coming in
Jan 6 2009, 7:36 PM
AdminErik: true.
Jan 6 2009, 7:37 PM
Spalding (guest): Do you guys tailor your books to the agency?
Jan 6 2009, 7:37 PM
AdminErik: i just want to keep the information fresh. seems like there’s some repeat from week to week.
Jan 6 2009, 7:37 PM
JohnPark (guest): ah
Jan 6 2009, 7:37 PM
PMack (guest): less caution, more balls is the new black. Clients try to be so safe
Jan 6 2009, 7:37 PM
carolvick: was just looking at your site. will comment
Jan 6 2009, 7:37 PM
Tom (guest): thanks
Jan 6 2009, 7:37 PM
Tom (guest): I am teacher at Parsons
Jan 6 2009, 7:37 PM
Tom (guest): and taking that work off
Jan 6 2009, 7:38 PM
Tom (guest): needed it for college job
Jan 6 2009, 7:38 PM
carolvick: cool.
Jan 6 2009, 7:38 PM
AdminErik: spalding…if i know i’m going to a heavy b2b shop for some freelance, i pull out the hard client stuff and tuck it in the back of mybook.
Jan 6 2009, 7:38 PM
Tom (guest): would love feedback carol
Jan 6 2009, 7:38 PM
Spalding (guest): Erik, that makes sense.
Jan 6 2009, 7:39 PM
AdminErik: it’s the old “back pocket” technique.
Jan 6 2009, 7:39 PM
Tom (guest): it seems all sites used to be flash for portfolios
Jan 6 2009, 7:39 PM
Tom (guest): but flash is so slow
Jan 6 2009, 7:39 PM
Tom (guest): and can’t be searched by Google
Jan 6 2009, 7:39 PM
Tom (guest): that is why I went back to html for portfolio
Jan 6 2009, 7:39 PM
Tom (guest): also much faster
Jan 6 2009, 7:39 PM
carolvick: Excellent. must go. Fun. Thanks Erik.
Jan 6 2009, 7:39 PM
AdminErik: similarly, i sent wieden my site, and they replied back to me to send them a new book without any ads.
Jan 6 2009, 7:39 PM
PMack (guest): I hate flash. We ad peeps overuse it. Less is more
Jan 6 2009, 7:40 PM
Spalding (guest): i went low tech
Jan 6 2009, 7:40 PM
carolvick: agreed
Jan 6 2009, 7:40 PM
Tom (guest): I hate flash too
Jan 6 2009, 7:40 PM
carolvick: I like quick
Jan 6 2009, 7:40 PM
carolvick: really going now
Jan 6 2009, 7:40 PM
Tom (guest): I have hired a ton of people
Jan 6 2009, 7:40 PM
PMack (guest): my portfolio is simply JPGs loaded onto Carbonmade.com. Works well for me
Jan 6 2009, 7:40 PM
JohnPark (guest): See you Carol!
Jan 6 2009, 7:40 PM
Tom (guest): and if I don’t get through the first three ads it is over
Jan 6 2009, 7:41 PM
Spalding (guest): i just used the blog template in iweb
Jan 6 2009, 7:41 PM
carolvick: see you John, and will look and get back to you Tom
Jan 6 2009, 7:41 PM
Tom (guest): I love the blog template
Jan 6 2009, 7:41 PM
Tom (guest): thanks Carol
Jan 6 2009, 7:41 PM
Spalding (guest): called it a blogfolio
Jan 6 2009, 7:41 PM
Tom (guest): I love blogfolios
Jan 6 2009, 7:41 PM
Tom (guest): because it really is all about the work
Jan 6 2009, 7:41 PM
Tom (guest): and flash just gets in the way
Jan 6 2009, 7:42 PM
PMack (guest): blogfolio = free. Can’t beat that
Jan 6 2009, 7:42 PM
Spalding (guest): i just need to get some more non-ads on there
Jan 6 2009, 7:42 PM
Tom (guest): what is non ads?
Jan 6 2009, 7:42 PM
Tom (guest): experiencial?
Jan 6 2009, 7:42 PM
DMac: Erik, good chat today. This might be the most people online contributing.
Jan 6 2009, 7:42 PM
JohnPark (guest): A few times, though, people have asked me if I designed and programmed my online book.
Jan 6 2009, 7:42 PM
Spalding (guest): well, i started a side company two years ago
Jan 6 2009, 7:42 PM
AdminErik: web sites, experiential, etc.
Jan 6 2009, 7:43 PM
Tom (guest): oh
Jan 6 2009, 7:43 PM
Tom (guest): yah
Jan 6 2009, 7:43 PM
AdminErik: i wrote a children’s book for a toy client. that would be a “non ad”
Jan 6 2009, 7:43 PM
Spalding (guest): exactly
Jan 6 2009, 7:43 PM
Tom (guest): I see
Jan 6 2009, 7:43 PM
Marcio (guest): I saw the book that Jeff Kling got hired at Wieden. almost no ads. mainly cartoons. hillarious cartoons. not sure if that would work today or anywhere else
Jan 6 2009, 7:43 PM
PMack (guest): any advice on how to contact CDs and tell them I want to meet with them before I move to Chicago? Should I just send a letter and mini book or go way out there and do something else to get their attention?
Jan 6 2009, 7:43 PM
AdminErik: yes, yes, and yes
Jan 6 2009, 7:43 PM
Tom (guest): I used laser lights for graffiti
Jan 6 2009, 7:43 PM
DMac: you have to do it all.
Jan 6 2009, 7:43 PM
Tom (guest): for clients
Jan 6 2009, 7:43 PM
AdminErik: just don’t send them a shoe and say you want to get a foot in the door
Jan 6 2009, 7:44 PM
Tom (guest): so I guess that counts as non ads
Jan 6 2009, 7:44 PM
Tom (guest): lol
Jan 6 2009, 7:44 PM
Tom (guest): hey Erik it has been fun
Jan 6 2009, 7:44 PM
Tom (guest): this is great
Jan 6 2009, 7:44 PM
PMack (guest): ahahahaha, noted, Erik
Jan 6 2009, 7:44 PM
AdminErik: that’s for chiming in tom
Jan 6 2009, 7:44 PM
Tom (guest): cya around
Jan 6 2009, 7:44 PM
AdminErik: thanks, i mean
Jan 6 2009, 7:44 PM
AdminErik: good luck
Jan 6 2009, 7:44 PM
Tom (guest): you too
Jan 6 2009, 7:44 PM
AdminErik: whatever you can do to let people know you’ll be in town, do.
Jan 6 2009, 7:45 PM
JohnPark (guest): Maybe everyone who’s been on the chat can make a comment on the blog with contact info?
Jan 6 2009, 7:45 PM
Marcio (guest): I heard of a team that got hired at Mother London by sending a video of birth labor played in reverse saying I want to get into Mother
Jan 6 2009, 7:45 PM
AdminErik: try to have meetings established ahead of time.
Jan 6 2009, 7:45 PM
AdminErik: must have been a great video
Jan 6 2009, 7:45 PM
Spalding (guest): now, i would caution some of the folks on here to realize that to make a book just for weiden will not work in 90% of the places you send your book to. any agreement on that?
Jan 6 2009, 7:45 PM
Marcio (guest): totally!
Jan 6 2009, 7:45 PM
DMac: yeah
Jan 6 2009, 7:45 PM
Marcio (guest): mkelmanson@gmail.com
Jan 6 2009, 7:45 PM
AdminErik: wieden asked me to do everything but ads
Jan 6 2009, 7:45 PM
PMack (guest): erik – do you think sending some silly package (minus a shoe) is better than just a short letter and small sampling of what I can do? I’m torn and I don’t have much time
Jan 6 2009, 7:46 PM
AdminErik: they wanted me to send them thinking…sketches, journal entries, song lyrics, random ideas…anything that said, hey, this erik guy seems kinda cool.
Jan 6 2009, 7:46 PM
JohnPark (guest): Shotgun vs. scalpel? It’s a quandary for the ages.
Jan 6 2009, 7:46 PM
DMac: silly is not the way to go.
Jan 6 2009, 7:46 PM
AdminErik: pmack…email, facebook, twitter are your friends.
Jan 6 2009, 7:47 PM
PMack (guest): what do you recommend, DMac?
Jan 6 2009, 7:47 PM
PMack (guest): thanks, Erik
Jan 6 2009, 7:47 PM
DMac: be smart about what you send.
Jan 6 2009, 7:47 PM
DMac: Call. call. And call again. tell them you’ll be in town.
Jan 6 2009, 7:47 PM
DMac: Would like to get 5 minutes of time.
Jan 6 2009, 7:47 PM
DMac: Be sincere.
Jan 6 2009, 7:48 PM
PMack (guest): the reason I’m torn is I feel the need to stand out. I have 2 years experience and responses have been very luke warm b/c of that
Jan 6 2009, 7:48 PM
AdminErik: and make sure your book is bullet proof. if there’s anything you’re on the fence about, take it ot.
Jan 6 2009, 7:48 PM
AdminErik: out.
Jan 6 2009, 7:48 PM
PMack (guest): sincere is good
Jan 6 2009, 7:48 PM
PMack (guest): ok
Jan 6 2009, 7:48 PM
Spalding (guest): run your book by someone you trust… definitely not your mom or your best friend… somebody who can be, well, brutal
Jan 6 2009, 7:48 PM
DMac: And if the CD doesn’t have time, talk with an acd, Sr. CW, Sr. AD.
Jan 6 2009, 7:49 PM
AdminErik: mos def
Jan 6 2009, 7:49 PM
PMack (guest): good ideas, thanks all
Jan 6 2009, 7:49 PM
Marcio (guest): CD you mean ECD?
Jan 6 2009, 7:49 PM
AdminErik: either/or
Jan 6 2009, 7:49 PM
DMac: whomever.
Jan 6 2009, 7:50 PM
DMac: But A#1 is your book. It’ll always be about your book. So follow Spalding’s comment.
Jan 6 2009, 7:50 PM
Spalding (guest): Here’s a blog i read… it’s meant for entrepreneurs… but in our collective situation, we’re all entrepreneurs http://blog.guykawasaki.com/

Jan 6 2009, 7:50 PM
JohnPark (guest): Has anyone contacted CD’s directly in regards to freelance work?
Jan 6 2009, 7:51 PM
AdminErik: looks like some new people joined in the last few minutes. so i’ll ask this again. a friend of mine just asked me if i knew of any mid/sr designers in nyc. if any of you are that, email me at erik@pleasefeedtheanimals.com
Jan 6 2009, 7:51 PM
PMack (guest): thanks, Spalding
Jan 6 2009, 7:51 PM
Gio (guest): Don’t forget backdoor. Creative Services Managers or at smaller agencies Studio Manager. They are always being asked to find help.
Jan 6 2009, 7:51 PM
AdminErik: john..yes
Jan 6 2009, 7:51 PM
DMac: yes.
Jan 6 2009, 7:51 PM
JohnPark (guest): any luck?
Jan 6 2009, 7:51 PM
AdminErik: always better to have an in of some sort, though. someone who can point you to that person.
Jan 6 2009, 7:51 PM
JohnPark (guest): yeah…
Jan 6 2009, 7:51 PM
Spalding (guest): BTW, there’s a shop in Atlanta called Blattner Brunner. you’ve never heard of them but they used to be Sawyer Riley Compton. They need a mid-level writer
Jan 6 2009, 7:51 PM
AdminErik: “joe blow told me i should contact you directly.”
Jan 6 2009, 7:51 PM
JohnPark (guest): Thanks!
Jan 6 2009, 7:51 PM
AdminErik: i’ve heard of them.
Jan 6 2009, 7:52 PM
Spalding (guest): Good people there. Brett Compton is CD
Jan 6 2009, 7:52 PM
Spalding (guest): the CD
Jan 6 2009, 7:52 PM
AdminErik: then again, i used to work in atlanta.
Jan 6 2009, 7:52 PM
Spalding (guest): I don’t know what’s going on in town but I’m about to find out
Jan 6 2009, 7:53 PM
AdminErik: a lot of people have been trying to get overseas contract and full time
Jan 6 2009, 7:53 PM
Spalding (guest): Overseas? hadn’t considered it
Jan 6 2009, 7:53 PM
Marcio (guest): I know in the UK you’re better off looking around as a team. how about in here?
Jan 6 2009, 7:54 PM
JohnPark (guest): My partner doesn’t want to leave Boston, much less the country
Jan 6 2009, 7:54 PM
AdminErik: cut the cord, man.
Jan 6 2009, 7:54 PM
JohnPark (guest): Yeah I’m not letting it hold me back looking everywhere, but sometimes they want teams
Jan 6 2009, 7:54 PM
AdminErik: unless by “partner” you mean “live-in love interest.
Jan 6 2009, 7:55 PM
JohnPark (guest): Touche
Jan 6 2009, 7:55 PM
PMack (guest): haha
Jan 6 2009, 7:55 PM
AdminErik: alright everybody. looks like this is winding down. i gotta get back to my freelance thing so they have me back another day.
Jan 6 2009, 7:55 PM
JohnPark (guest): Thanks Erik
Jan 6 2009, 7:56 PM
PMack (guest): thanks for all the advice everyone
Jan 6 2009, 7:56 PM
Marcio (guest): Thanks Erik, good chat.
Jan 6 2009, 7:56 PM
Gio (guest): Thanks again. Good luck everyone.
Jan 6 2009, 7:56 PM
PMack (guest): glad I finally made a chat!
Jan 6 2009, 7:56 PM
Spalding (guest): this was just so fantastic (said with lisp)
Jan 6 2009, 7:56 PM
Anonymous (guest): would any of you fine creatives ever be open to reviewing a jr’s book? I need to start sending it out, but need some honest feedback…
Jan 6 2009, 7:56 PM
AdminErik: will let everybody know if the future holds weekly rants or monthly guests.
Jan 6 2009, 7:56 PM
AdminErik: or both.
Jan 6 2009, 7:56 PM
AdminErik: anon…yes
Jan 6 2009, 7:56 PM
AdminErik: erik@pleasefeedtheanimals.com
Jan 6 2009, 7:56 PM
Anonymous (guest): many thanks.
Jan 6 2009, 7:56 PM
PMack (guest): do you mind reviewing mine, Erik?
Jan 6 2009, 7:57 PM
AdminErik: good luck. happy 2009. give ‘em hell.
Jan 6 2009, 7:57 PM
AdminErik: sure, pmack
Jan 6 2009, 7:57 PM
PMack (guest): gracias
Jan 6 2009, 7:57 PM
AdminErik: as with any reviewer, though, take my input with a grain of saly.
Jan 6 2009, 7:57 PM
AdminErik: or, salt.
Jan 6 2009, 7:57 PM
PMack (guest): most def
Jan 6 2009, 7:57 PM
PMack (guest): I’ll be in touch
Jan 6 2009, 7:59 PM
JohnPark (guest): send it to me too john@johnparkcreative.com

Jan 6 2009, 8:00 PM
AdminErik: killing the chat now. bye everybody.

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