Marcio (guest): Hi


Marcio (guest): hang on a sec… phone..


JohnPark (guest): Hola!


AdminErik: I have a wonky wireless connection today, too. so if this thing craps out, talks amongst yourself.

JohnPark (guest): Grape Nuts are neither grapes, nor nuts. Discuss.


JohnPark (guest): It’s a reference to Coffee Talk, that Mike Myers skit from the 90′s SNL


AdminErik: alright, it’s 2:00. happy new year everyone. who’s got news…good, bad, or otherwise/

JohnPark (guest): People seem to be back from their vacations, which is goold


JohnPark (guest): good.


JohnPark (guest): I have a backlog of phonecalls I need to make


JohnPark (guest): People who said “Call me after the new year”


JohnPark (guest): Headhunters seemed to be working straight through the break, though.


Spalding (guest): I was laid off on the 17th of December. Happy Holidays!


JohnPark (guest): I got an email from one on a Sunday.


JohnPark (guest): Just nibbles at this point.


Katrina (guest): Where are you looking to work Spalding?


DMac (guest): I wonder if headhunter thik they’re gonna get a lot of biz, seeing that there are sooo many people on the street.


JohnPark (guest): Supply and demand have to match up when it comes to jobs and job seekers, though.


DMac (guest): Are their services necessary?


Katrina (guest): Of course they do- unfortunately headhunters also realize that companies are going to start working internally with the current economic situation


JohnPark (guest): I wonder if they think LinkedIn is going to help them or hurt them.


Spalding (guest): ok, i got linked off, now i’m on


JohnPark (guest): It seems like the ones that embrace it are the ones that are going to flourish in the future.


Spalding (guest): CW at BBDO Atlanta the last five years


Spalding (guest): Am I allowed to say that?


AdminErik: One thing to keep in mind as you prais or trash recruiters…there are probably a few on here as we type.

Spalding (guest): I hope that wasn’t a violation of my severance agreement


JohnPark (guest): I thought BBDO Atlanta was doing ok


JohnPark (guest): no?


Spalding (guest): BBDO Atlanta is doing fine


Spalding (guest): BBDO Worldwide is suck city though


JohnPark (guest): ah


Tom (guest): BBDO Atlanta is pitching Miami Dolphins


Spalding (guest): They spread the pain around


JohnPark (guest): poopy, sorry about that.


JohnPark (guest): Havas brought the pain at Arnold


Marcio (guest): sports teams must be a cool account to work for, unless you support another team!


Tom (guest): sports teams have no money


Tom (guest): but they are fun to work on


Katrina (guest): http://jobsearch.about.com/od/topjobsdb/a/bestsites.htm?r=94
var s0={};var s1={};s0.description=null;s0.descriptionHtml=null;s0.descriptionShortHtml=null;s0.externalId=null;s0.imageUrl=”http://images.chatroll.com/images/O/8/k/O8kNyHOiwbU-resizecrop_90x68.jpg”;s0.itemId=”vEIiQPqKFHU”;s0.itemType=1;s0.itemTypeVideo=false;s0.title=”About.com Job Searching Best Job Sites – The Best Job and Career Sites”;s0.titleHtmlWbr=”About.com Job Searching Best Job Sites -<wbr/> The Best Job and Career Sites”;s0.url=s1; s1.name=”http://jobsearch.about.com/od/topjobsdb/a/bestsites.htm?r=94″;s1.nameHtmlWbr=”jobsearch.about<wbr/>.com/<wbr/>od/<wbr/>topjobsdb/<wbr/>a/<wbr/>bestsites.htm?r<wbr/>=94″; myObject={createdTime:new Date(1231268738000),groupId:”_11l_lZRwRh”,item:s0,userId:”4MpXZAfmPxK”}


Katrina (guest): Here is a comprehensive list of some job searching sites I’ve been working off


DMac (guest): Believe me, I’m not trying to trash headhunters. They trying to earn a living just like us. this economy is just as hard for them as it is for us.


Katrina (guest): Agreed DMac


AdminErik: so…structure time. what is the vibe everyone is getting for the new year? hopeful? worse? the same?

Spalding (guest): Where is Hogshead?


JohnPark (guest): I always thought that sports teams would be hard because they need a new campaign every year and how many times can you rehash the same thing?


Marcio (guest): I find that those jobsites don’t really have much ad creative gigs, maybe for interns


Tom (guest): yah


Tom (guest): and the Ladders sucks too


DMac (guest): Speaking of which, one of my favorites has joined the chat


Katrina (guest): These are a little different- some of them are great profiles


JohnPark (guest): Gotta be hopeful that the new prez will raise consumer confidence.


Katrina (guest): like visualcv- it’s more of a better profile than a job site


Katrina (guest): with some of the job site aspects


JohnPark (guest): Hey Carol!


Spalding (guest): Since Sally can’t be here, I will freely pilfer advice from her book “Radical Careering” if nobody minds


PMack (guest): I’ve lost count of the job sites I use


Marcio (guest): Hi Carol Vick!


JohnPark (guest): Has anyone had luck with elance.com and similar?


AdminErik: There was a lot of discussion on using twitter and facebook to get yourself out there.

JohnPark (guest): Erik, do you have a transcript of the last chat?


PMack (guest): facebook? Really?


Katrina (guest): I was just thinking that PMack!


PMack (guest): hmm


Spalding (guest): i’ve gotten some contact info from people through FB


AdminErik: yes. not in the “hire me” way. but in presenting yourself as someone that organizations need to have

Katrina (guest): But unless they dig into your photos (and you’ve uploaded them) how can they see your work


PMack (guest): good point Katrina


AdminErik: think about how valuable linkedin and facebook have been in getting you all to come here to this chat.

Spalding (guest): put a link to your site on linked in and FB


PMack (guest): “here’s photos of me in Miami…and also my book.”


Marcio (guest): Right now the only channels I’m finding viable are contacts and headhunters. I think for a creative gig, CDs look for some sort of assurance that a job site or FB won’t give em


JohnPark (guest): People want to work with people they’d like to be around.


Fouhy (guest): I don’t know how many people use it, but behance.net is kind of a creative person’s facebook


PMack (guest): LinkedIn has come in handy in contacting professionals I want to talk to in Chicago to prepare for my move there


AdminErik: i will say, though, that having a book better than the next creative is a given. that must be first.

Spalding (guest): agreed


JohnPark (guest): I’ve only just started setting up my elance profile…


AdminErik: and that book must show a literacy in “new” (which is now old) media.

Katrina (guest): I use VisualCV as my link- personalized URL and I can use it on any job site


Anonymous (guest): I love Twitter. My new fave.


PMack (guest): I think the fact that I have no TV in my book is holding me back


Tom (guest): what about Hotjobs on communication arts


Katrina (guest): I can link all of my work and put up the content of my resume side by side


Marcio (guest): interactive is another must


JohnPark (guest): I have a behance account but don’t know exactly how to use it…


Anonymous (guest): PMack – there’s not a lot of TV work out there, but there’s a lot of video for web


JohnPark (guest): Web is the new black


Tom (guest): web is hot


JohnPark (guest): Webisodes are the new pink


Anonymous (guest): I’d try getting some projects like that


PMack (guest): good point


AdminErik: and, at least in terms of survival, you can’t be picky these days. if you’re used to writing tv, you have to be able to do a brochure as well.

Katrina (guest): great point


JohnPark (guest): DM, collateral, if you can get it, do it.


Tom (guest): someone quit at my agency and got a job at R/GA right off the bat


PMack (guest): well the thing is my last agency had be writing it all. Not much of it was book-worthy, though


Tom (guest): if you have internet skills like flash you are golden


AdminErik: i’m writing some tv scripts for the web right now. it’s b2b, and it’s some of the funniest, creative stuff i’ve done in a long time.

carolvick: they had something RGA wanted to see. I think traditional agencies will start pulling in more and more interactive and the strictly interactive shops will be impacted by this

JohnPark (guest): Getting a new job is always a mix of network, luck and book.


PMack (guest): what’s the consensus on adding scripts in a book? good idea? bad idea?


JohnPark (guest): And a good headhunter.


PMack (guest): timing big time


Tom (guest): he was recommended by a friend


JohnPark (guest): Yeah, I filed “timing” under “luck”


PMack (guest): haha


Tom (guest): headhunters mean well


Tom (guest): but your network is the most important thing


AdminErik: as for transcripts of the last chat…see them here: http://www.pleasefeedtheanimals.com/?p=329#comments
var s0={};var s1={};s0.description=null;s0.descriptionHtml=null;s0.descriptionShortHtml=null;s0.externalId=null;s0.imageUrl=”http://images.chatroll.com/images/V/9/y/V9y9pRaop7b-resizecrop_90x68.jpg”;s0.itemId=”0YvFoeL1Vce”;s0.itemType=1;s0.itemTypeVideo=false;s0.title=”Please Feed The Animals › Yesterday’s Chat”;s0.titleHtmlWbr=”Please Feed The Animals &rsaquo; Yesterday&#8217<wbr/>;s Chat”;s0.url=s1; s1.name=”http://www.pleasefeedtheanimals.com/?p=329″;s1.nameHtmlWbr=”www.pleasefeedt<wbr/>heanimals.com/<wbr/>?p=329″; myObject={createdTime:new Date(1231269289000),groupId:”_11l_lZRwRh”,item:s0,userId:”Zpl_XT5yPSn”}

Marcio (guest): Does anyone find that a great self-initiated interactive work speaks louder than a produced but lukewarm site?


JohnPark (guest): I think a script would work better if it had a storyboard to go with it.


Tom (guest): I shot several videos for the web


carolvick: headhunters can only fill jobs they have though we will look for you without $$ as well

Spalding (guest): that is book mistake #1


Tom (guest): how are headhunters for freelance?


PMack (guest): yeah, erik I learned that the hard way, hahaha


JohnPark (guest): In a sense, your book is only as strong as its weakest link.


DMac: the idea has to be killer. Erik is right. just because it ran is not a good thing.

Tom (guest): I agree your book is only as good as your worst ad


JohnPark (guest): Thanks for the link Erik


AdminErik: ron huey once told me, putting something mediocre in your book just because it ran is showing creative directors what you can’t do.

Marcio (guest): true


Gio (guest): Just got an email from headhunter for interview – weird….


JohnPark (guest): Or “hey look, I can’t protect my work from clients.”


Anonymous (guest): harsh. but true.


Tom (guest): I agree


Spalding (guest): agreed


Tom (guest): but at a certain level you need real work


Gio (guest): That it happened while on this chat.


JohnPark (guest): Don’t want to look like you just got out of school.


Tom (guest): yah


Tom (guest): print shows how talented you are


Tom (guest): tv shows how successful you are


PMack (guest): I got my first job out of school all on spec work. maybe I should include some this round as well


Spalding (guest): i have an ad in my book for pearl drums. we produced it in poster form and a local music store gave them away with every new drum kit sold


AdminErik: then again, dany lennon told me she was having $400k, cannes winning creative directors do spec web work because she couldn’t get them in any shops.

Tom (guest): at Cannes this year half the work was fake


Tom (guest): it was really disappointing to see all the fake work


Marcio (guest): yeah, it’s the old ad dillema. it’s an industry run on ghost ads


Tom (guest): JC Penny was tip of iceberg


Spalding (guest): it is a dilemma


Spalding (guest): I work in Atlanta, which is like, Singapore South


Tom (guest): Cannes should be ashamed


Tom (guest): your right Erik


Marcio (guest): cause only a rare few clients ever buy outstanding creative without watering it doewn


AdminErik: i have a cd friend who enters work for his agency’s clients that they never even saw. if it wins, he tells them. if it doesn’t, he doesn’t.

carolvick: l have a book now that everyone has wanted. It is his spec but very original low production video that everyone has loved

Tom (guest): unfortunately that is the way it owrks


PMack (guest): in order to submit college football and basketball campaigns that the client butchers my old agency persuaded the school to release ‘limted edition’ prints to justify award show alterations


JohnPark (guest): Do you think awards will become more or less important in the future?


Tom (guest): more important


Spalding (guest): we almost lost the peace corps business because it got in one show and, well let’s just say not all of those lines ran


PMack (guest): hopefully less important b/c I have none, hahaha


Spalding (guest): and the client saw them


Tom (guest): some agencies only recruit from award show books


JohnPark (guest): yikes


Tom (guest): the best way to get a job is to network


Tom (guest): which is why Erik this is a good thing to do


AdminErik: let’s talk about the new reality, though. 2009 will not be a year that agencies spend a lot to produce spec, i don’t think.

PMack (guest): winning awards would come in handy in trying to earn more money I think. If for nothing other than a measurement of ability, no matter how skewed


Spalding (guest): agencies don’t have to spend a lot do they?


Marcio (guest): someone should make a book called advertising advertising graveyard with all brilliant but killed campaigns that weren’t entered in awards. At least afterwards, if your work is there you can say it got published!


Tom (guest): lol


Tom (guest): Marcio


Spalding (guest): most have superbadass epsons, they don’t need to farm out reprints anymore


PMack (guest): haha, nice


Marcio (guest): I worked at Euro, we did so much great shit for Volvo.. so sad..


JohnPark (guest): Yeah, DMac I remember getting an email for that.


Tom (guest): Euro is still firing


Spalding (guest): the sad truth about award shows is, to get in you’ve got to outspend everyone else


carolvick: agencies are waiting a bit to see what happens with their clients still. Hiring will come back in a bit.

JohnPark (guest): I never thought about it that way


Marcio (guest): Euro repeats the same mistakes over and over.


PMack (guest): I know WPP is frozen until February


Marcio (guest): Making your own agency and employing yourself is the new black


Tom (guest): being hybrid is new black


AdminErik: ernie schenck’s point from yesterday is so very valid, i think. there are agencies who are positioned to steal work from the big, inefficient network agencies.

Tom (guest): well digital is future


JohnPark (guest): Interactive production companies, not necessarily agencies, may be poised to do that. Like the Barbarian Group.


Spalding (guest): it’s tough out there. look at damman pearce


Marcio (guest): well, the big inefficient agencies loose work when the clients are in their last legs and will try anything outside their comfort zone. E.g. Burger King and Crispin


Jan 6 2009, 7:27 PM
Tom (guest): most clients are just hacks
Marcio (guest): Hi


Marcio (guest): hang on a sec… phone..


JohnPark (guest): Hola!


AdminErik: I have a wonky wireless connection today, too. so if this thing craps out, talks amongst yourself.

JohnPark (guest): Grape Nuts are neither grapes, nor nuts. Discuss.


JohnPark (guest): It’s a reference to Coffee Talk, that Mike Myers skit from the 90′s SNL


AdminErik: alright, it’s 2:00. happy new year everyone. who’s got news…good, bad, or otherwise/

JohnPark (guest): People seem to be back from their vacations, which is goold


JohnPark (guest): good.


JohnPark (guest): I have a backlog of phonecalls I need to make


JohnPark (guest): People who said “Call me after the new year”


JohnPark (guest): Headhunters seemed to be working straight through the break, though.


Spalding (guest): I was laid off on the 17th of December. Happy Holidays!


JohnPark (guest): I got an email from one on a Sunday.


JohnPark (guest): Just nibbles at this point.


Katrina (guest): Where are you looking to work Spalding?


DMac (guest): I wonder if headhunter thik they’re gonna get a lot of biz, seeing that there are sooo many people on the street.


JohnPark (guest): Supply and demand have to match up when it comes to jobs and job seekers, though.


DMac (guest): Are their services necessary?


Katrina (guest): Of course they do- unfortunately headhunters also realize that companies are going to start working internally with the current economic situation


JohnPark (guest): I wonder if they think LinkedIn is going to help them or hurt them.


Spalding (guest): ok, i got linked off, now i’m on


JohnPark (guest): It seems like the ones that embrace it are the ones that are going to flourish in the future.


Spalding (guest): CW at BBDO Atlanta the last five years


Spalding (guest): Am I allowed to say that?


AdminErik: One thing to keep in mind as you prais or trash recruiters…there are probably a few on here as we type.

Spalding (guest): I hope that wasn’t a violation of my severance agreement


JohnPark (guest): I thought BBDO Atlanta was doing ok


JohnPark (guest): no?


Spalding (guest): BBDO Atlanta is doing fine


Spalding (guest): BBDO Worldwide is suck city though


JohnPark (guest): ah


Tom (guest): BBDO Atlanta is pitching Miami Dolphins


Spalding (guest): They spread the pain around


JohnPark (guest): poopy, sorry about that.


JohnPark (guest): Havas brought the pain at Arnold


Marcio (guest): sports teams must be a cool account to work for, unless you support another team!


Tom (guest): sports teams have no money


Tom (guest): but they are fun to work on


Katrina (guest): http://jobsearch.about.com/od/topjobsdb/a/bestsites.htm?r=94
var s0={};var s1={};s0.description=null;s0.descriptionHtml=null;s0.descriptionShortHtml=null;s0.externalId=null;s0.imageUrl=”http://images.chatroll.com/images/O/8/k/O8kNyHOiwbU-resizecrop_90x68.jpg”;s0.itemId=”vEIiQPqKFHU”;s0.itemType=1;s0.itemTypeVideo=false;s0.title=”About.com Job Searching Best Job Sites – The Best Job and Career Sites”;s0.titleHtmlWbr=”About.com Job Searching Best Job Sites -<wbr/> The Best Job and Career Sites”;s0.url=s1; s1.name=”http://jobsearch.about.com/od/topjobsdb/a/bestsites.htm?r=94″;s1.nameHtmlWbr=”jobsearch.about<wbr/>.com/<wbr/>od/<wbr/>topjobsdb/<wbr/>a/<wbr/>bestsites.htm?r<wbr/>=94″; myObject={createdTime:new Date(1231268738000),groupId:”_11l_lZRwRh”,item:s0,userId:”4MpXZAfmPxK”}


Katrina (guest): Here is a comprehensive list of some job searching sites I’ve been working off


DMac (guest): Believe me, I’m not trying to trash headhunters. They trying to earn a living just like us. this economy is just as hard for them as it is for us.


Katrina (guest): Agreed DMac


AdminErik: so…structure time. what is the vibe everyone is getting for the new year? hopeful? worse? the same?

Spalding (guest): Where is Hogshead?


JohnPark (guest): I always thought that sports teams would be hard because they need a new campaign every year and how many times can you rehash the same thing?


Marcio (guest): I find that those jobsites don’t really have much ad creative gigs, maybe for interns


Tom (guest): yah


Tom (guest): and the Ladders sucks too


DMac (guest): Speaking of which, one of my favorites has joined the chat


Katrina (guest): These are a little different- some of them are great profiles


JohnPark (guest): Gotta be hopeful that the new prez will raise consumer confidence.


Katrina (guest): like visualcv- it’s more of a better profile than a job site


Katrina (guest): with some of the job site aspects


JohnPark (guest): Hey Carol!


Spalding (guest): Since Sally can’t be here, I will freely pilfer advice from her book “Radical Careering” if nobody minds


PMack (guest): I’ve lost count of the job sites I use


Marcio (guest): Hi Carol Vick!


JohnPark (guest): Has anyone had luck with elance.com and similar?


AdminErik: There was a lot of discussion on using twitter and facebook to get yourself out there.

JohnPark (guest): Erik, do you have a transcript of the last chat?


PMack (guest): facebook? Really?


Katrina (guest): I was just thinking that PMack!


PMack (guest): hmm


Spalding (guest): i’ve gotten some contact info from people through FB


AdminErik: yes. not in the “hire me” way. but in presenting yourself as someone that organizations need to have

Katrina (guest): But unless they dig into your photos (and you’ve uploaded them) how can they see your work


PMack (guest): good point Katrina


AdminErik: think about how valuable linkedin and facebook have been in getting you all to come here to this chat.

Spalding (guest): put a link to your site on linked in and FB


PMack (guest): “here’s photos of me in Miami…and also my book.”


Marcio (guest): Right now the only channels I’m finding viable are contacts and headhunters. I think for a creative gig, CDs look for some sort of assurance that a job site or FB won’t give em


JohnPark (guest): People want to work with people they’d like to be around.


Fouhy (guest): I don’t know how many people use it, but behance.net is kind of a creative person’s facebook


PMack (guest): LinkedIn has come in handy in contacting professionals I want to talk to in Chicago to prepare for my move there


AdminErik: i will say, though, that having a book better than the next creative is a given. that must be first.

Spalding (guest): agreed


JohnPark (guest): I’ve only just started setting up my elance profile…


AdminErik: and that book must show a literacy in “new” (which is now old) media.

Katrina (guest): I use VisualCV as my link- personalized URL and I can use it on any job site


Anonymous (guest): I love Twitter. My new fave.


PMack (guest): I think the fact that I have no TV in my book is holding me back


Tom (guest): what about Hotjobs on communication arts


Katrina (guest): I can link all of my work and put up the content of my resume side by side


Marcio (guest): interactive is another must


JohnPark (guest): I have a behance account but don’t know exactly how to use it…


Anonymous (guest): PMack – there’s not a lot of TV work out there, but there’s a lot of video for web


JohnPark (guest): Web is the new black


Tom (guest): web is hot


JohnPark (guest): Webisodes are the new pink


Anonymous (guest): I’d try getting some projects like that


PMack (guest): good point


AdminErik: and, at least in terms of survival, you can’t be picky these days. if you’re used to writing tv, you have to be able to do a brochure as well.

Katrina (guest): great point


JohnPark (guest): DM, collateral, if you can get it, do it.


Tom (guest): someone quit at my agency and got a job at R/GA right off the bat


PMack (guest): well the thing is my last agency had be writing it all. Not much of it was book-worthy, though


Tom (guest): if you have internet skills like flash you are golden


AdminErik: i’m writing some tv scripts for the web right now. it’s b2b, and it’s some of the funniest, creative stuff i’ve done in a long time.

carolvick: they had something RGA wanted to see. I think traditional agencies will start pulling in more and more interactive and the strictly interactive shops will be impacted by this

JohnPark (guest): Getting a new job is always a mix of network, luck and book.


PMack (guest): what’s the consensus on adding scripts in a book? good idea? bad idea?


JohnPark (guest): And a good headhunter.


PMack (guest): timing big time


Tom (guest): he was recommended by a friend


JohnPark (guest): Yeah, I filed “timing” under “luck”


PMack (guest): haha


Tom (guest): headhunters mean well


Tom (guest): but your network is the most important thing


AdminErik: as for transcripts of the last chat…see them here: http://www.pleasefeedtheanimals.com/?p=329#comments
var s0={};var s1={};s0.description=null;s0.descriptionHtml=null;s0.descriptionShortHtml=null;s0.externalId=null;s0.imageUrl=”http://images.chatroll.com/images/V/9/y/V9y9pRaop7b-resizecrop_90x68.jpg”;s0.itemId=”0YvFoeL1Vce”;s0.itemType=1;s0.itemTypeVideo=false;s0.title=”Please Feed The Animals › Yesterday’s Chat”;s0.titleHtmlWbr=”Please Feed The Animals &rsaquo; Yesterday&#8217<wbr/>;s Chat”;s0.url=s1; s1.name=”http://www.pleasefeedtheanimals.com/?p=329″;s1.nameHtmlWbr=”www.pleasefeedt<wbr/>heanimals.com/<wbr/>?p=329″; myObject={createdTime:new Date(1231269289000),groupId:”_11l_lZRwRh”,item:s0,userId:”Zpl_XT5yPSn”}

Marcio (guest): Does anyone find that a great self-initiated interactive work speaks louder than a produced but lukewarm site?


JohnPark (guest): I think a script would work better if it had a storyboard to go with it.


Tom (guest): I shot several videos for the web


carolvick: headhunters can only fill jobs they have though we will look for you without $$ as well

Spalding (guest): that is book mistake #1


Tom (guest): how are headhunters for freelance?


PMack (guest): yeah, erik I learned that the hard way, hahaha


JohnPark (guest): In a sense, your book is only as strong as its weakest link.


DMac: the idea has to be killer. Erik is right. just because it ran is not a good thing.

Tom (guest): I agree your book is only as good as your worst ad


JohnPark (guest): Thanks for the link Erik


AdminErik: ron huey once told me, putting something mediocre in your book just because it ran is showing creative directors what you can’t do.

Marcio (guest): true


Gio (guest): Just got an email from headhunter for interview – weird….


JohnPark (guest): Or “hey look, I can’t protect my work from clients.”


Anonymous (guest): harsh. but true.


Tom (guest): I agree


Spalding (guest): agreed


Tom (guest): but at a certain level you need real work


Gio (guest): That it happened while on this chat.


JohnPark (guest): Don’t want to look like you just got out of school.


Tom (guest): yah


Tom (guest): print shows how talented you are


Tom (guest): tv shows how successful you are


PMack (guest): I got my first job out of school all on spec work. maybe I should include some this round as well


Spalding (guest): i have an ad in my book for pearl drums. we produced it in poster form and a local music store gave them away with every new drum kit sold


AdminErik: then again, dany lennon told me she was having $400k, cannes winning creative directors do spec web work because she couldn’t get them in any shops.

Tom (guest): at Cannes this year half the work was fake


Tom (guest): it was really disappointing to see all the fake work


Marcio (guest): yeah, it’s the old ad dillema. it’s an industry run on ghost ads


Tom (guest): JC Penny was tip of iceberg


Spalding (guest): it is a dilemma


Spalding (guest): I work in Atlanta, which is like, Singapore South


Tom (guest): Cannes should be ashamed


Tom (guest): your right Erik


Marcio (guest): cause only a rare few clients ever buy outstanding creative without watering it doewn


AdminErik: i have a cd friend who enters work for his agency’s clients that they never even saw. if it wins, he tells them. if it doesn’t, he doesn’t.

carolvick: l have a book now that everyone has wanted. It is his spec but very original low production video that everyone has loved

Tom (guest): unfortunately that is the way it owrks


PMack (guest): in order to submit college football and basketball campaigns that the client butchers my old agency persuaded the school to release ‘limted edition’ prints to justify award show alterations


JohnPark (guest): Do you think awards will become more or less important in the future?


Tom (guest): more important


Spalding (guest): we almost lost the peace corps business because it got in one show and, well let’s just say not all of those lines ran


PMack (guest): hopefully less important b/c I have none, hahaha


Spalding (guest): and the client saw them


Tom (guest): some agencies only recruit from award show books


JohnPark (guest): yikes


Tom (guest): the best way to get a job is to network


Tom (guest): which is why Erik this is a good thing to do


AdminErik: let’s talk about the new reality, though. 2009 will not be a year that agencies spend a lot to produce spec, i don’t think.

PMack (guest): winning awards would come in handy in trying to earn more money I think. If for nothing other than a measurement of ability, no matter how skewed


Spalding (guest): agencies don’t have to spend a lot do they?


Marcio (guest): someone should make a book called advertising advertising graveyard with all brilliant but killed campaigns that weren’t entered in awards. At least afterwards, if your work is there you can say it got published!


Tom (guest): lol


Tom (guest): Marcio


Spalding (guest): most have superbadass epsons, they don’t need to farm out reprints anymore


PMack (guest): haha, nice


Marcio (guest): I worked at Euro, we did so much great shit for Volvo.. so sad..


JohnPark (guest): Yeah, DMac I remember getting an email for that.


Tom (guest): Euro is still firing


Spalding (guest): the sad truth about award shows is, to get in you’ve got to outspend everyone else


carolvick: agencies are waiting a bit to see what happens with their clients still. Hiring will come back in a bit.

JohnPark (guest): I never thought about it that way


Marcio (guest): Euro repeats the same mistakes over and over.


PMack (guest): I know WPP is frozen until February


Marcio (guest): Making your own agency and employing yourself is the new black


Tom (guest): being hybrid is new black


AdminErik: ernie schenck’s point from yesterday is so very valid, i think. there are agencies who are positioned to steal work from the big, inefficient network agencies.

Tom (guest): well digital is future


JohnPark (guest): Interactive production companies, not necessarily agencies, may be poised to do that. Like the Barbarian Group.


Spalding (guest): it’s tough out there. look at damman pearce


Marcio (guest): well, the big inefficient agencies loose work when the clients are in their last legs and will try anything outside their comfort zone. E.g. Burger King and Crispin


Jan 6 2009, 7:27 PM
Tom (guest): most clients are just hacks
Hey Erik, let’s talk!


Spalding (guest): be right back..


carolvick: yep and sometimes it works but clients cant do the same old shit either. they cannot panic

Tom (guest): burger king got a smart CMO


Tom (guest): and the smart CMO could leave in a second


AdminErik: tom, interactive is the present. you did so much good work in the space.

JohnPark (guest): The best clients have a long view and that’s tough to do in a “quartery-report” economy.


DMac: i don’t think they’re hacks. I just think they don’t want to be a part of a true team. They come to agencies to get good work, yet, won’t listen.

Tom (guest): interactive is like direct mail


Tom (guest): it is accountable measurable and not as boring


PMack (guest): anyone know of agencies that need a young writer in Chicago??


PMack (guest): I actually enjoyed doing (some) direct mail


Tom (guest): social networking is key


JohnPark (guest): I have a friend at Razorfish in Chicago, PMack. Not sure they’re hiring but you could email her.


Gio (guest): Is anyone considering going Client side? Seems everyone is focused on Agencies.


AdminErik: we should all use this time to rethink ourselves. yes, we need to do what we have to to survive. but, like agencies, we need to figure out if we are climbing up an antiquated tree.

JohnPark (guest): Or you could contact Carol


JohnPark (guest): I always heard that once you go client side it’s tougher to get back to agency side, is that true?


AdminErik: i’ve always said that the best way to do truly great work is to be the one on the other side of the table.

Spalding (guest): can you expound?


PMack (guest): I’d love to contact them, John


Spalding (guest): was expound the right word… carol define rigid


carolvick: Only want to know what they know, certain death in these times of rapid change

PMack (guest): how big is ambient in a book?


PMack (guest): I think it’s harder to place an ad where it “shouldn’t” belong than it is to write TV


Marcio (guest): I think one intersting solution is to use your advertising insight to launch your own brand. PFTA is an example of that, you know agency spy probably started like something like this, now the guy makes a living out of it.


DMac: do you think they wouldn’t hire people who expand their agencies capabilities, because they don’t understand the new?

Marcio (guest): remember pet rock!


Marcio (guest): ad exec created it


carolvick: yes or they would hire them and not let them do what they know how to do

AdminErik: topic change. i’m thinking about making these chats monthly instead of weekly. that way, i could schedule “featured guests” and have more of an agenda. what do you all think?

JohnPark (guest): PMack: john@johnparkcreative.com


Tom (guest): good idea


JohnPark (guest): How about a monthly structured one and three vent-sessions?


PMack (guest): thanks, John


Tom (guest): hey would love to get comments on my web site


AdminErik: although, there is something to be said to just keeping these weekly and organic.

Tom (guest): www.tommcmanus.com
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Marcio (guest): Erik: you can have both. the weekly light one, and every fourth chat have a Alex Bogusky coming in


Spalding (guest): Do you guys tailor your books to the agency?


AdminErik: i just want to keep the information fresh. seems like there’s some repeat from week to week.

JohnPark (guest): ah


PMack (guest): less caution, more balls is the new black. Clients try to be so safe


Tom (guest): thanks


Tom (guest): I am teacher at Parsons


Tom (guest): and taking that work off


Tom (guest): needed it for college job


AdminErik: spalding…if i know i’m going to a heavy b2b shop for some freelance, i pull out the hard client stuff and tuck it in the back of mybook.

Tom (guest): would love feedback carol


Spalding (guest): Erik, that makes sense.


Tom (guest): it seems all sites used to be flash for portfolios


Tom (guest): but flash is so slow


Tom (guest): and can’t be searched by Google


Tom (guest): that is why I went back to html for portfolio


Tom (guest): also much faster


AdminErik: similarly, i sent wieden my site, and they replied back to me to send them a new book without any ads.

PMack (guest): I hate flash. We ad peeps overuse it. Less is more


Spalding (guest): i went low tech


Tom (guest): I hate flash too


Tom (guest): I have hired a ton of people


PMack (guest): my portfolio is simply JPGs loaded onto Carbonmade.com. Works well for me


JohnPark (guest): See you Carol!


Tom (guest): and if I don’t get through the first three ads it is over


Spalding (guest): i just used the blog template in iweb


Tom (guest): I love the blog template


Tom (guest): thanks Carol


Spalding (guest): called it a blogfolio


Tom (guest): I love blogfolios


Tom (guest): because it really is all about the work


Tom (guest): and flash just gets in the way


PMack (guest): blogfolio = free. Can’t beat that


Spalding (guest): i just need to get some more non-ads on there


Tom (guest): what is non ads?


Tom (guest): experiencial?


JohnPark (guest): A few times, though, people have asked me if I designed and programmed my online book.


Spalding (guest): well, i started a side company two years ago


Tom (guest): oh


Tom (guest): yah


Spalding (guest): exactly


Tom (guest): I see


Marcio (guest): I saw the book that Jeff Kling got hired at Wieden. almost no ads. mainly cartoons. hillarious cartoons. not sure if that would work today or anywhere else


PMack (guest): any advice on how to contact CDs and tell them I want to meet with them before I move to Chicago? Should I just send a letter and mini book or go way out there and do something else to get their attention?


Tom (guest): I used laser lights for graffiti


Tom (guest): for clients


AdminErik: just don’t send them a shoe and say you want to get a foot in the door

Tom (guest): so I guess that counts as non ads


Tom (guest): lol


Tom (guest): hey Erik it has been fun


Tom (guest): this is great


PMack (guest): ahahahaha, noted, Erik


Tom (guest): cya around


Tom (guest): you too


JohnPark (guest): Maybe everyone who’s been on the chat can make a comment on the blog with contact info?


Marcio (guest): I heard of a team that got hired at Mother London by sending a video of birth labor played in reverse saying I want to get into Mother


Spalding (guest): now, i would caution some of the folks on here to realize that to make a book just for weiden will not work in 90% of the places you send your book to. any agreement on that?


Marcio (guest): totally!


Marcio (guest): mkelmanson@gmail.com


PMack (guest): erik – do you think sending some silly package (minus a shoe) is better than just a short letter and small sampling of what I can do? I’m torn and I don’t have much time


AdminErik: they wanted me to send them thinking…sketches, journal entries, song lyrics, random ideas…anything that said, hey, this erik guy seems kinda cool.

JohnPark (guest): Shotgun vs. scalpel? It’s a quandary for the ages.


PMack (guest): what do you recommend, DMac?


PMack (guest): thanks, Erik


PMack (guest): the reason I’m torn is I feel the need to stand out. I have 2 years experience and responses have been very luke warm b/c of that


AdminErik: and make sure your book is bullet proof. if there’s anything you’re on the fence about, take it ot.

PMack (guest): sincere is good


PMack (guest): ok


Spalding (guest): run your book by someone you trust… definitely not your mom or your best friend… somebody who can be, well, brutal


PMack (guest): good ideas, thanks all


Marcio (guest): CD you mean ECD?


DMac: But A#1 is your book. It’ll always be about your book. So follow Spalding’s comment.

Spalding (guest): Here’s a blog i read… it’s meant for entrepreneurs… but in our collective situation, we’re all entrepreneurs http://blog.guykawasaki.com/
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JohnPark (guest): Has anyone contacted CD’s directly in regards to freelance work?


AdminErik: looks like some new people joined in the last few minutes. so i’ll ask this again. a friend of mine just asked me if i knew of any mid/sr designers in nyc. if any of you are that, email me at erik@pleasefeedtheanimals.com

PMack (guest): thanks, Spalding


Gio (guest): Don’t forget backdoor. Creative Services Managers or at smaller agencies Studio Manager. They are always being asked to find help.


JohnPark (guest): any luck?


AdminErik: always better to have an in of some sort, though. someone who can point you to that person.

JohnPark (guest): yeah…


Spalding (guest): BTW, there’s a shop in Atlanta called Blattner Brunner. you’ve never heard of them but they used to be Sawyer Riley Compton. They need a mid-level writer


JohnPark (guest): Thanks!


Spalding (guest): Good people there. Brett Compton is CD


Spalding (guest): the CD


Spalding (guest): I don’t know what’s going on in town but I’m about to find out


AdminErik: a lot of people have been trying to get overseas contract and full time

Spalding (guest): Overseas? hadn’t considered it


Marcio (guest): I know in the UK you’re better off looking around as a team. how about in here?


JohnPark (guest): My partner doesn’t want to leave Boston, much less the country


JohnPark (guest): Yeah I’m not letting it hold me back looking everywhere, but sometimes they want teams


JohnPark (guest): Touche


PMack (guest): haha


AdminErik: alright everybody. looks like this is winding down. i gotta get back to my freelance thing so they have me back another day.

JohnPark (guest): Thanks Erik


PMack (guest): thanks for all the advice everyone


Marcio (guest): Thanks Erik, good chat.


Gio (guest): Thanks again. Good luck everyone.


PMack (guest): glad I finally made a chat!


Spalding (guest): this was just so fantastic (said with lisp)


Anonymous (guest): would any of you fine creatives ever be open to reviewing a jr’s book? I need to start sending it out, but need some honest feedback…


AdminErik: will let everybody know if the future holds weekly rants or monthly guests.

Anonymous (guest): many thanks.


PMack (guest): do you mind reviewing mine, Erik?


PMack (guest): gracias


PMack (guest): most def


PMack (guest): I’ll be in touch


JohnPark (guest): send it to me too john@johnparkcreative.com


Jan 6 2009, 8:00 PM
AdminErik: killing the chat now. bye everybody.