Andrew-atslopes (guest): Hello


Edward (guest): Erik, stopping in for a minute, what can I offer?


(guest): eric?


ThisIsAgencySpy (guest): yo yo yo


Edward (guest): Anyone else here? What’s the topic? And what application are we using? Cool.


AdminErik: Edward, I know you’re preparing a presentation to ad school grads/students.

AdminErik: I thought maybe some of the people who are logged on could use this opportunity to ask you some questions.

Edward (guest): talking to creative circus thursday about looking for jobs in this recession. will go through my 10 suggestions and also encourage people not to be CWs or ADs, but creatives who can solve/invent/conceive everywhere


Edward (guest): shoot


morton (guest): Edward, what advice do you have to a traditional creative today who’s lost their job?


AdminErik: Can you differentiate that “something” that differentiates someone getting hired in this economy and someone who is doomed to sit it out?

Edward (guest): Look outside of ad agency biz. Jay Williams now at Oasis. There are lots of other places to apply the skills of problem solving, synthesizing, etc.


Edward (guest): Yes. Answer in a moment.


Edward (guest): You have to get digital and quickly. New creative frontier is not advertising, it’s experiences, influencing, inventing applications, being creative and technical at same time.


Edward (guest): He is saying that future of technology is creative and vica versa. Go find places where your skills are new and fresh, not old and familiar.


AdminErik: My mantra has been that I want to come up with ideas for a living. Traditionally, I have done that while making ads. But there are so many venues where you can exercise that part of your brain.

AdminErik: Edward, what is Mullen doing to avoid the stigma of “traditionalist?”

Edward (guest): Having been cw, ad, cd is good experience for inventing applications for brands, you just need a tech partner.


(guest): Erik how is the new site coming? You mentioned a sneak peak. Also nice interview.


AdminErik: Edward Boches logged on and I wanted to give him the floor for a bit.

cartersauce (guest): Edward, does Mullen have a fully integrated creative dept.?


Edward (guest): We are moving fast into social. See what we’re doing on twitter @ superbowl and academy awards. We are creating apps for clients, we are inventing digital products, we are changing the entire way we do strategy: not about messages, about how the brain things and interacts in a digital world.


Edward (guest): we do have integrated digital and interactive, but are now blending everything together.


FunkyCAF (guest): Hello.


AdminErik: Amazing how many publicly-held shops are just hoping social media goes away.

Andrew-atslopes (guest): Im still confused as to why the traditional agencies havent got with digital yet. The most they will ever do is hire freelance digital folks or have a psedo in house digital department who dont take part in any of the concepting and then treated like production farm.


FunkyCAF (guest): I agree 100%


FunkyCAF (guest): I work in all digital


FunkyCAF (guest): I think traditional is going to die a slow death


Edward (guest): Some of it is appearance. We have as many digital people as general, so does Crispin, so does Goodby.Best agencies have people who do it all or at least can think across spaces.


Andrew-atslopes (guest): A lot of the traditonal folks are scared to death of digital


Andrew-atslopes (guest): yeah ur right goodby and crispin are some of the few big agencies that actually get digital


FunkyCAF (guest): I agree with Andrew


AdminErik: Are you finding that clients are embracing you as a digital resource? Just about all of my clients in the past have used one agency for traditional, another for digital, another for PR…

FunkyCAF (guest): Digital is where everything already is.. It’s not like it is where things are going..


propstm (guest): ha! Andrew when I was at Doner everyone in interactive were in a seperate building from the rest of the company, we only had some Finance people below us.


Edward (guest): If they are scared, they will die. Good ideas are good ideas. You don’t have to know how to write code. I’m 55 and just learned how to manipulate html on my blog. If i can do it anyone can


Andrew-atslopes (guest): thats the biggest problem propstm ur right


morton (guest): I was just on a team at a “digital” shop in NY. AD/CD (me), 2 UX people, 1/2 time of a CW. Interesting mix.


propstm (guest): its frustrating that creative at least in my experience, is not in line with digital.


AdminErik: Wanted to give everyone another heads up that chatroll is buggy today. Apologies in advance if it crashes again.

FunkyCAF (guest): He is right too.. You don’t have to know code.


FunkyCAF (guest): Ideas on the web


FunkyCAF (guest): You can always hire a programmer.


Edward (guest): lots of ?s. Yes they are embracing and even expect it. Where we sometimes lose is in SEO space where expertise is very specific and there are best of breed companies


Edward (guest): I tell everyone who works for me to get digital or get out. (not to be harsh, just a reminder of reality and the future)


Andrew-atslopes (guest): a lot of kids coming out of the digital schools know way more than the tradtional acds, ecds, and CDs at the traditional agencies that have been in the game for 10+ years/. They know way more about intergration and how to make a idea work in all mediums. U would be suprised at the incompetence when some of the tradtional shops try and make a idea work online.


propstm (guest): Grr…. Funky you can’t always just hire a programmer. that’s how i was brought in… I get in on a project that i find out is over budget and will be past due… because putting a digital band-aid on an issue will make it go away when the project ends.


AdminErik: While I have everyone, If you want to download the wire frames of the new PFTA, you can here: http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf

Edward (guest): Too many general creatives have isolated themselves from tech, pr, interactive, IA, etc. Not bothered to learn how and what they do and the advantages of understanding them. Just takes some effort.


LionelGoldstein (guest): lets not liberalize the term “traditional” or those working in the digital world are doomed to become just that. it’s not just about online, it’s about longer format, tv shows, creative outdoor, etc…


Edward (guest): long format just one area. how about 12second.tv no one has figured that out yet, but lots of potential


LionelGoldstein (guest): any screen any where


Andrew-atslopes (guest): Im always amazed when a tv spot gets made how little of the budget is left for the online experience. Clients have it backwards.


Edward (guest): supposedly general creative should always be good at simplifying and focusing: synthesizing and positioning: these are valuable no matter the medium


AdminErik: Andrew – agree. Especially when you consider that 98% of the work you see on TV could have been conceived in 30 minutes.

Andrew-atslopes (guest): yup


FunkyCAF (guest): What do you guys think schools should be focusing on? All 100% Digital?


propstm (guest): yeah but after that 30 mins, it has to go to brand, then back to the company, then to multimedia…. a 30minute idea takes so much longer.


(guest): Do you think clients want to do more digital work? Perhaps agencies are just giving the clients what they want?


morton (guest): To defend traditional creatives though, they often have a better understanding of staying on brand, IMHO. (I’m a digital guy saying that too.)


cartersauce (guest): I’m amazed at how slow some agencies have been to adapt. Talking to a trad agency now where it’s all tv, interactive is on another planet. Don’t really want the gig but want to work. Dilemma.


propstm (guest): my aunt is a creative director at a big agency, she added me on twitter… then i called her a week later, she admitted she didn’t know how to use twitter.


(guest): lol


Andrew-atslopes (guest): the days of 1 ad and 1 copywriter dictating a entire campaign are over, u be suprised that this formula is still being practiced.


Andrew-atslopes (guest): exactly propstm


Edward (guest): with all due respect, some of this conversation is taking us to the lowest common denominator, not the highest. the way for creatives to stay relevant is to elevate the conversation to consumer/brand/content/experience that should drive the medium


Andrew-atslopes (guest): The industry should be like the nfl, if u dont know ur stuff, u should not be there


Edward (guest): I believe that if you are all here, using tech, able to express your opinions, you have the ability to create, invent, influence. Easy to be critical. What


Edward (guest): What’s more important is to create and invent ideas that matter that will excite people that will live across all medium, that might even by inspired by the possibilities that only exist because of the possible integration.


AdminErik: Interesting point Edward. So much mental energy is being wasted on the “death” of this medium or the “promise” of the other. Not enough attention being paid to the consumer’s habits, what they seek out, what inspires them.

(guest): I think it’s more important that we try to educate others on how things could be done in the future. People who get digital will have to play the role of teacher and mentor to their friends and colleagues.


Andrew-atslopes (guest): A lot of upperlevel creatives dont know what flash, after effects, 3d, etc a lot dont know how to use technology, thats fine– most pretend they do and pitch projects to clients not knowing how the idea will work in every medium, and the project ends up tanking not because it wasnt a great idea, but because they didnt know how to execute it and bring it to life


AdminErik: When we talk about “traditional” advertising, that’s us talking about us. When we speak in terms of engaging consumers, that’s medium agnostic.

FunkyCAF (guest): You said it Andrew.


(guest): sorry I’m late, what did I miss?


LionelGoldstein (guest): brand storytelling requires a holistic approach. multi-platform, multi, screen, with one consistent message. wether online or in the real world. one doesn’t outweigh the other they ideally compliment them. like edward said this conversation is way too much of an us and them issue.


AdminErik: For those who joined late, Edward Boches the CCO of Mullen has been answering questions and providing insight.

propstm (guest): Erik where on the spectrum is engaging customers with new technology. Traditional don’t give digital as much budget… but it seems that more and more advertising can be done in digital?


Edward (guest): I have to sign off. This is very cool. My suggestion for next time if you want to keep a little more focused: have people submit lots of questions in advance. Then get the two or three people you want to answer to respond. Have it run by a moderator. And then let it turn into a free for all. Erik, Thanks a lot for inviting me. Like your blog. here’s mine: http://edwardboches.com/
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Andrew-atslopes (guest): theres a lot of ego, especially when traditional folks work with digital, thats why you never really see great campaigns anymore,


Edward (guest): please save some of the dialog, we can do something with it


Andrew-atslopes (guest): great idea edward


Feb 24 2009, 2:33 PM
AdminErik: Edward, this has traditionally been a space just to share ideas and do a little bit of layoff venting.
propstm (guest): nope.


Chris (guest): I can see you.


(guest): Hi Erik – nice start on the WFs. Love the feed me CTA. Seems very geared toward creative. Is anyone reviewing from other sides (i.e. AM, HR, etc..) As an account person not sure if this good for us.


propstm (guest): laggy a bit…


cartersauce (guest): back in


AdminErik: Done with these guys. Need to find a more reliable chat software provider.

AdminErik: For those who didn’t get it before, here are some wireframes for the new PFTA: http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf

Chris (guest): Congrats on the nice press, Erik. Where did you end up with the brand mantra?


AdminErik: For those who didn’t get it before, here are some wireframes for the new PFTA: http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf

andrew-atslopes (guest): is this working?


Giojack (guest): Random question – just got the axe last week and can’t get through to unemployment. Any tricks?


Chris (guest): Try online, if they have it, Giojack.


cartersauce (guest): Online giojack


Giojack (guest): You have to call first in MA. Ugh.


AdminErik: Giojack, I had to go to the MA office. I couldn’t get through on the phone

Chris (guest): That sucks. Happen to have an old dial-up lying around? I used to repeat dial ticketmaster with the modem sound on and when someone picked up the phone, I grabbed it


Chris (guest): back in the 90’s Pearl Jam tickets were hard to come by!


DC_Washington: Hi Erik, I’ve been trying to find you. I’m the career services Director at Creative Circus.

AdminErik: To whomever asked that question, the site will be for all disciplines of advertising.

Giojack (guest): I was asking about how the new site will be constructe to work for both Account, HR, etc.. and creative.The WFs are more geared for creative. Just wondering if you are IAing for all sides.


AdminErik: Well, creating your profile as a creative will be the most data-entry intensive.

DC_Washington: so Erik, email me or call me so we can keep you on our mentor list… and. i’ve got news for unemployed circus alumni

DeeNile (guest): DC, “unemployed circus alumni” does that include staff?


Chris (guest): I’m a creative so I might not understand completely, but wouldn’t AE’s also show some work done on their briefs?


AdminErik: and, Chris, that would be very wise for an account service person or a brand planner to include work they’ve been a part of.

Liz (guest): Thanks for sending my Trey’s info – we are pairing up


Giojack (guest): Understood. Thanks. If you want I can take a look from our end and send you some thoughts.


AdminErik: that would be fantastic. that’s one of the reasons I wanted to share it with y’all.

Chris (guest): Having a rough go of it today


Fouhy (guest): I missed a lot, but the WF are looking good


AdminErik: And, of course, now we’re out of time. I have a meeting in 45 minutes that I have to get ready for.

AdminErik: In the meantime, check out the wireframes for the new PFTA at PFTA_UI_022209-1.pdf

GioJack (guest): Thanks Erik.


AdminErik: whoops,<wbr/> i mean <a target=’_blank’ rel=’nofollow’ href=’http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf’>http://www.pleasefeedthean<wbr/>imals.com/<wbr/>PFTA_UI_022209-1.pdf</a>

DeeNile (guest): DC,<wbr/> Eric knows who I am.<wbr/>


AdminErik: and send me comments,<wbr/> suggestions,<wbr/> questions via pleasefeedtheanimals.<wbr/>com

DeeNile (guest): thanks Erik.<wbr/>


Chris (guest): Thanks,<wbr/> good afternoon!<wbr/>


Feb 24 2009, 3:04 PM
Dylan (guest): Ah,<wbr/> didn’<wbr/>t make it in time I see.<wbr/> I’<wbr/>ll check the transcript later.<wbr/>


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