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Chat Transcript – 2/24/09

Feb 24 2009, 2:05 PM
Andrew-atslopes (guest): Hello

Feb 24 2009, 2:05 PM
AdminErik: Is it back on?

Feb 24 2009, 2:06 PM
Edward (guest): Erik, stopping in for a minute, what can I offer?

Feb 24 2009, 2:06 PM
AdminErik: Are we back on?

Feb 24 2009, 2:06 PM
(guest): eric?

Feb 24 2009, 2:06 PM
ThisIsAgencySpy (guest): yo yo yo

Feb 24 2009, 2:06 PM
Edward (guest): Anyone else here? What’s the topic? And what application are we using? Cool.

Feb 24 2009, 2:07 PM
AdminErik: It’s called Chatroll

Feb 24 2009, 2:08 PM
AdminErik: Edward, I know you’re preparing a presentation to ad school grads/students.

Feb 24 2009, 2:08 PM
AdminErik: That’s me, Edward.

Feb 24 2009, 2:09 PM
AdminErik: I thought maybe some of the people who are logged on could use this opportunity to ask you some questions.

Feb 24 2009, 2:09 PM
Edward (guest): talking to creative circus thursday about looking for jobs in this recession. will go through my 10 suggestions and also encourage people not to be CWs or ADs, but creatives who can solve/invent/conceive everywhere

Feb 24 2009, 2:09 PM
Edward (guest): shoot

Feb 24 2009, 2:10 PM
AdminErik: I’ll go first…

Feb 24 2009, 2:10 PM
morton (guest): Edward, what advice do you have to a traditional creative today who’s lost their job?

Feb 24 2009, 2:10 PM
AdminErik: Can you differentiate that “something” that differentiates someone getting hired in this economy and someone who is doomed to sit it out?

Feb 24 2009, 2:11 PM
Edward (guest): Look outside of ad agency biz. Jay Williams now at Oasis. There are lots of other places to apply the skills of problem solving, synthesizing, etc.

Feb 24 2009, 2:11 PM
Edward (guest): Yes. Answer in a moment.

Feb 24 2009, 2:12 PM
Edward (guest): You have to get digital and quickly. New creative frontier is not advertising, it’s experiences, influencing, inventing applications, being creative and technical at same time.

Feb 24 2009, 2:12 PM
Edward (guest): He is saying that future of technology is creative and vica versa. Go find places where your skills are new and fresh, not old and familiar.

Feb 24 2009, 2:12 PM
AdminErik: Yes.

Feb 24 2009, 2:13 PM
AdminErik: My mantra has been that I want to come up with ideas for a living. Traditionally, I have done that while making ads. But there are so many venues where you can exercise that part of your brain.

Feb 24 2009, 2:14 PM
AdminErik: Ha.

Feb 24 2009, 2:14 PM
AdminErik: Edward, what is Mullen doing to avoid the stigma of “traditionalist?”

Feb 24 2009, 2:14 PM
Edward (guest): Having been cw, ad, cd is good experience for inventing applications for brands, you just need a tech partner.

Feb 24 2009, 2:15 PM
(guest): Erik how is the new site coming? You mentioned a sneak peak. Also nice interview.

Feb 24 2009, 2:15 PM
AdminErik: GioJack, thank.

Feb 24 2009, 2:15 PM
AdminErik: you.

Feb 24 2009, 2:15 PM
AdminErik: Edward Boches logged on and I wanted to give him the floor for a bit.

Feb 24 2009, 2:15 PM
cartersauce (guest): Edward, does Mullen have a fully integrated creative dept.?

Feb 24 2009, 2:15 PM
Edward (guest): We are moving fast into social. See what we’re doing on twitter @ superbowl and academy awards. We are creating apps for clients, we are inventing digital products, we are changing the entire way we do strategy: not about messages, about how the brain things and interacts in a digital world.

Feb 24 2009, 2:16 PM
AdminErik: Perfect.

Feb 24 2009, 2:16 PM
Edward (guest): we do have integrated digital and interactive, but are now blending everything together.

Feb 24 2009, 2:16 PM
FunkyCAF (guest): Hello.

Feb 24 2009, 2:16 PM
AdminErik: Amazing how many publicly-held shops are just hoping social media goes away.

Feb 24 2009, 2:16 PM
Andrew-atslopes (guest): Im still confused as to why the traditional agencies havent got with digital yet. The most they will ever do is hire freelance digital folks or have a psedo in house digital department who dont take part in any of the concepting and then treated like production farm.

Feb 24 2009, 2:17 PM
FunkyCAF (guest): I agree 100%

Feb 24 2009, 2:17 PM
FunkyCAF (guest): I work in all digital

Feb 24 2009, 2:17 PM
AdminErik: AD ominously excluded in that model, Edward. Explain?

Feb 24 2009, 2:17 PM
FunkyCAF (guest): I think traditional is going to die a slow death

Feb 24 2009, 2:17 PM
Edward (guest): Some of it is appearance. We have as many digital people as general, so does Crispin, so does Goodby.Best agencies have people who do it all or at least can think across spaces.

Feb 24 2009, 2:17 PM
Andrew-atslopes (guest): A lot of the traditonal folks are scared to death of digital

Feb 24 2009, 2:18 PM
Andrew-atslopes (guest): yeah ur right goodby and crispin are some of the few big agencies that actually get digital

Feb 24 2009, 2:18 PM
FunkyCAF (guest): I agree with Andrew

Feb 24 2009, 2:18 PM
AdminErik: Are you finding that clients are embracing you as a digital resource? Just about all of my clients in the past have used one agency for traditional, another for digital, another for PR…

Feb 24 2009, 2:18 PM
FunkyCAF (guest): Digital is where everything already is.. It’s not like it is where things are going..

Feb 24 2009, 2:18 PM
propstm (guest): ha! Andrew when I was at Doner everyone in interactive were in a seperate building from the rest of the company, we only had some Finance people below us.

Feb 24 2009, 2:19 PM
Edward (guest): If they are scared, they will die. Good ideas are good ideas. You don’t have to know how to write code. I’m 55 and just learned how to manipulate html on my blog. If i can do it anyone can

Feb 24 2009, 2:19 PM
Andrew-atslopes (guest): thats the biggest problem propstm ur right

Feb 24 2009, 2:19 PM
morton (guest): I was just on a team at a “digital” shop in NY. AD/CD (me), 2 UX people, 1/2 time of a CW. Interesting mix.

Feb 24 2009, 2:19 PM
propstm (guest): its frustrating that creative at least in my experience, is not in line with digital.

Feb 24 2009, 2:19 PM
AdminErik: Wanted to give everyone another heads up that chatroll is buggy today. Apologies in advance if it crashes again.

Feb 24 2009, 2:19 PM
FunkyCAF (guest): He is right too.. You don’t have to know code.

Feb 24 2009, 2:19 PM
FunkyCAF (guest): Ideas on the web

Feb 24 2009, 2:19 PM
FunkyCAF (guest): You can always hire a programmer.

Feb 24 2009, 2:19 PM
Edward (guest): lots of ?s. Yes they are embracing and even expect it. Where we sometimes lose is in SEO space where expertise is very specific and there are best of breed companies

Feb 24 2009, 2:20 PM
Edward (guest): I tell everyone who works for me to get digital or get out. (not to be harsh, just a reminder of reality and the future)

Feb 24 2009, 2:21 PM
Andrew-atslopes (guest): a lot of kids coming out of the digital schools know way more than the tradtional acds, ecds, and CDs at the traditional agencies that have been in the game for 10+ years/. They know way more about intergration and how to make a idea work in all mediums. U would be suprised at the incompetence when some of the tradtional shops try and make a idea work online.

Feb 24 2009, 2:21 PM
propstm (guest): Grr…. Funky you can’t always just hire a programmer. that’s how i was brought in… I get in on a project that i find out is over budget and will be past due… because putting a digital band-aid on an issue will make it go away when the project ends.

Feb 24 2009, 2:21 PM
AdminErik: While I have everyone, If you want to download the wire frames of the new PFTA, you can here: http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf

Feb 24 2009, 2:21 PM
Edward (guest): Too many general creatives have isolated themselves from tech, pr, interactive, IA, etc. Not bothered to learn how and what they do and the advantages of understanding them. Just takes some effort.

Feb 24 2009, 2:21 PM
LionelGoldstein (guest): lets not liberalize the term “traditional” or those working in the digital world are doomed to become just that. it’s not just about online, it’s about longer format, tv shows, creative outdoor, etc…

Feb 24 2009, 2:22 PM
Edward (guest): long format just one area. how about 12second.tv no one has figured that out yet, but lots of potential

Feb 24 2009, 2:22 PM
LionelGoldstein (guest): any screen any where

Feb 24 2009, 2:22 PM
Andrew-atslopes (guest): Im always amazed when a tv spot gets made how little of the budget is left for the online experience. Clients have it backwards.

Feb 24 2009, 2:23 PM
Edward (guest): supposedly general creative should always be good at simplifying and focusing: synthesizing and positioning: these are valuable no matter the medium

Feb 24 2009, 2:23 PM
AdminErik: Andrew – agree. Especially when you consider that 98% of the work you see on TV could have been conceived in 30 minutes.

Feb 24 2009, 2:24 PM
Andrew-atslopes (guest): yup

Feb 24 2009, 2:24 PM
FunkyCAF (guest): What do you guys think schools should be focusing on? All 100% Digital?

Feb 24 2009, 2:24 PM
propstm (guest): yeah but after that 30 mins, it has to go to brand, then back to the company, then to multimedia…. a 30minute idea takes so much longer.

Feb 24 2009, 2:24 PM
(guest): Do you think clients want to do more digital work? Perhaps agencies are just giving the clients what they want?

Feb 24 2009, 2:24 PM
morton (guest): To defend traditional creatives though, they often have a better understanding of staying on brand, IMHO. (I’m a digital guy saying that too.)

Feb 24 2009, 2:25 PM
cartersauce (guest): I’m amazed at how slow some agencies have been to adapt. Talking to a trad agency now where it’s all tv, interactive is on another planet. Don’t really want the gig but want to work. Dilemma.

Feb 24 2009, 2:25 PM
AdminErik: Bukola – clients are scared to move into the great unknown.

Feb 24 2009, 2:25 PM
AdminErik: Bingo

Feb 24 2009, 2:25 PM
propstm (guest): my aunt is a creative director at a big agency, she added me on twitter… then i called her a week later, she admitted she didn’t know how to use twitter.

Feb 24 2009, 2:25 PM
(guest): lol

Feb 24 2009, 2:25 PM
Andrew-atslopes (guest): the days of 1 ad and 1 copywriter dictating a entire campaign are over, u be suprised that this formula is still being practiced.

Feb 24 2009, 2:25 PM
Andrew-atslopes (guest): exactly propstm

Feb 24 2009, 2:26 PM
Edward (guest): with all due respect, some of this conversation is taking us to the lowest common denominator, not the highest. the way for creatives to stay relevant is to elevate the conversation to consumer/brand/content/experience that should drive the medium

Feb 24 2009, 2:27 PM
Andrew-atslopes (guest): The industry should be like the nfl, if u dont know ur stuff, u should not be there

Feb 24 2009, 2:27 PM
Edward (guest): I believe that if you are all here, using tech, able to express your opinions, you have the ability to create, invent, influence. Easy to be critical. What

Feb 24 2009, 2:28 PM
Edward (guest): What’s more important is to create and invent ideas that matter that will excite people that will live across all medium, that might even by inspired by the possibilities that only exist because of the possible integration.

Feb 24 2009, 2:28 PM
AdminErik: Interesting point Edward. So much mental energy is being wasted on the “death” of this medium or the “promise” of the other. Not enough attention being paid to the consumer’s habits, what they seek out, what inspires them.

Feb 24 2009, 2:29 PM
(guest): I think it’s more important that we try to educate others on how things could be done in the future. People who get digital will have to play the role of teacher and mentor to their friends and colleagues.

Feb 24 2009, 2:29 PM
Andrew-atslopes (guest): A lot of upperlevel creatives dont know what flash, after effects, 3d, etc a lot dont know how to use technology, thats fine– most pretend they do and pitch projects to clients not knowing how the idea will work in every medium, and the project ends up tanking not because it wasnt a great idea, but because they didnt know how to execute it and bring it to life

Feb 24 2009, 2:29 PM
AdminErik: When we talk about “traditional” advertising, that’s us talking about us. When we speak in terms of engaging consumers, that’s medium agnostic.

Feb 24 2009, 2:29 PM
FunkyCAF (guest): You said it Andrew.

Feb 24 2009, 2:29 PM
(guest): sorry I’m late, what did I miss?

Feb 24 2009, 2:30 PM
AdminErik: scottperezfox…will post transcripts of chat afterwards

Feb 24 2009, 2:30 PM
LionelGoldstein (guest): brand storytelling requires a holistic approach. multi-platform, multi, screen, with one consistent message. wether online or in the real world. one doesn’t outweigh the other they ideally compliment them. like edward said this conversation is way too much of an us and them issue.

Feb 24 2009, 2:30 PM
AdminErik: For those who joined late, Edward Boches the CCO of Mullen has been answering questions and providing insight.

Feb 24 2009, 2:30 PM
propstm (guest): Erik where on the spectrum is engaging customers with new technology. Traditional don’t give digital as much budget… but it seems that more and more advertising can be done in digital?

Feb 24 2009, 2:30 PM
Edward (guest): I have to sign off. This is very cool. My suggestion for next time if you want to keep a little more focused: have people submit lots of questions in advance. Then get the two or three people you want to answer to respond. Have it run by a moderator. And then let it turn into a free for all. Erik, Thanks a lot for inviting me. Like your blog. here’s mine: http://edwardboches.com/

Feb 24 2009, 2:30 PM
Andrew-atslopes (guest): theres a lot of ego, especially when traditional folks work with digital, thats why you never really see great campaigns anymore,

Feb 24 2009, 2:31 PM
AdminErik: Thanks for joining, Edward.

Feb 24 2009, 2:31 PM
Edward (guest): please save some of the dialog, we can do something with it

Feb 24 2009, 2:31 PM
Andrew-atslopes (guest): great idea edward

Feb 24 2009, 2:33 PM
AdminErik: Oh oh. Did it crash again?

Feb 24 2009, 2:33 PM
AdminErik: Edward, this has traditionally been a space just to share ideas and do a little bit of layoff venting.

Feb 24 2009, 2:33 PM
propstm (guest): nope.

Feb 24 2009, 2:33 PM
Chris (guest): I can see you.

Feb 24 2009, 2:34 PM
(guest): Hi Erik – nice start on the WFs. Love the feed me CTA. Seems very geared toward creative. Is anyone reviewing from other sides (i.e. AM, HR, etc..) As an account person not sure if this good for us.

Feb 24 2009, 2:34 PM
propstm (guest): laggy a bit…

Feb 24 2009, 2:38 PM
AdminErik: anybody left?

Feb 24 2009, 2:39 PM
cartersauce (guest): back in

Feb 24 2009, 2:39 PM
AdminErik: so bogus.

Feb 24 2009, 2:39 PM
AdminErik: Done with these guys. Need to find a more reliable chat software provider.

Feb 24 2009, 2:40 PM
AdminErik: For those who didn’t get it before, here are some wireframes for the new PFTA: http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf

Feb 24 2009, 2:41 PM
Chris (guest): Congrats on the nice press, Erik. Where did you end up with the brand mantra?

Feb 24 2009, 2:41 PM
AdminErik: For those who didn’t get it before, here are some wireframes for the new PFTA: http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf

Feb 24 2009, 2:41 PM
andrew-atslopes (guest): is this working?

Feb 24 2009, 2:42 PM
Giojack (guest): Random question – just got the axe last week and can’t get through to unemployment. Any tricks?

Feb 24 2009, 2:42 PM
AdminErik: Click on “fullscreen” below…a bit less buggy but still not perfect.

Feb 24 2009, 2:42 PM
Chris (guest): Try online, if they have it, Giojack.

Feb 24 2009, 2:42 PM
cartersauce (guest): Online giojack

Feb 24 2009, 2:43 PM
Giojack (guest): You have to call first in MA. Ugh.

Feb 24 2009, 2:43 PM
AdminErik: Giojack, I had to go to the MA office. I couldn’t get through on the phone

Feb 24 2009, 2:43 PM
Chris (guest): That sucks. Happen to have an old dial-up lying around? I used to repeat dial ticketmaster with the modem sound on and when someone picked up the phone, I grabbed it

Feb 24 2009, 2:44 PM
AdminErik: Brilliant.

Feb 24 2009, 2:44 PM
Chris (guest): back in the 90’s Pearl Jam tickets were hard to come by!

Feb 24 2009, 2:44 PM
AdminErik: Giojack, were you asking me about account service on PFTA?

Feb 24 2009, 2:45 PM
DC_Washington: Hi Erik, I’ve been trying to find you. I’m the career services Director at Creative Circus. )

Feb 24 2009, 2:45 PM
AdminErik: To whomever asked that question, the site will be for all disciplines of advertising.

Feb 24 2009, 2:45 PM
AdminErik: Hi there DC_Washington

Feb 24 2009, 2:46 PM
AdminErik: I’m a graduate of your fine institution.

Feb 24 2009, 2:46 PM
DC_Washington: Yes, it’s actually my name. Call me DC. anyway….

Feb 24 2009, 2:46 PM
DC_Washington: I know! that’s why i’ve been trying to find you!

Feb 24 2009, 2:46 PM
Giojack (guest): I was asking about how the new site will be constructe to work for both Account, HR, etc.. and creative.The WFs are more geared for creative. Just wondering if you are IAing for all sides.

Feb 24 2009, 2:47 PM
AdminErik: Well, creating your profile as a creative will be the most data-entry intensive.

Feb 24 2009, 2:47 PM
DC_Washington: so Erik, email me or call me so we can keep you on our mentor list… and. i’ve got news for unemployed circus alumni

Feb 24 2009, 2:47 PM
AdminErik: Mostly because you have a portfolio to enter

Feb 24 2009, 2:47 PM
AdminErik: DC: erik@pleasefeedtheanimals.com

Feb 24 2009, 2:48 PM
DC_Washington: cool. got it. i’m emailing you. )

Feb 24 2009, 2:48 PM
DeeNile (guest): DC, “unemployed circus alumni” does that include staff?

Feb 24 2009, 2:48 PM
Chris (guest): I’m a creative so I might not understand completely, but wouldn’t AE’s also show some work done on their briefs?

Feb 24 2009, 2:49 PM
AdminErik: and, Chris, that would be very wise for an account service person or a brand planner to include work they’ve been a part of.

Feb 24 2009, 2:49 PM
Liz (guest): Thanks for sending my Trey’s info – we are pairing up

Feb 24 2009, 2:49 PM
Giojack (guest): Understood. Thanks. If you want I can take a look from our end and send you some thoughts.

Feb 24 2009, 2:50 PM
AdminErik: that would be fantastic. that’s one of the reasons I wanted to share it with y’all.

Feb 24 2009, 2:56 PM
AdminErik: Looks like it’s back (for now)

Feb 24 2009, 2:56 PM
Chris (guest): Having a rough go of it today

Feb 24 2009, 2:57 PM
Fouhy (guest): I missed a lot, but the WF are looking good

Feb 24 2009, 2:58 PM
AdminErik: And, of course, now we’re out of time. I have a meeting in 45 minutes that I have to get ready for.

Feb 24 2009, 2:58 PM
AdminErik: In the meantime, check out the wireframes for the new PFTA at PFTA_UI_022209-1.pdf

Feb 24 2009, 2:58 PM
GioJack (guest): Thanks Erik.

Feb 24 2009, 2:58 PM
AdminErik: whoops,<wbr/> i mean <a target=’_blank’ rel=’nofollow’ href=’http://www.pleasefeedtheanimals.com/PFTA_UI_022209-1.pdf’>http://www.pleasefeedthean<wbr/>imals.com/<wbr/>PFTA_UI_022209-1.pdf</a>

Feb 24 2009, 2:58 PM
DeeNile (guest): DC,<wbr/> Eric knows who I am.<wbr/>

Feb 24 2009, 2:59 PM
AdminErik: and send me comments,<wbr/> suggestions,<wbr/> questions via pleasefeedtheanimals.<wbr/>com

Feb 24 2009, 2:59 PM
DeeNile (guest): thanks Erik.<wbr/>

Feb 24 2009, 3:00 PM
AdminErik: thanks for joining after such short notice

Feb 24 2009, 3:00 PM
AdminErik: special thanks to Edward Boches as well.<wbr/>

Feb 24 2009, 3:00 PM
AdminErik: I’<wbr/>ll post transcripts shortly.<wbr/>

Feb 24 2009, 3:00 PM
AdminErik: Cheers.<wbr/>

Feb 24 2009, 3:01 PM
Chris (guest): Thanks,<wbr/> good afternoon!<wbr/>

Feb 24 2009, 3:04 PM
Dylan (guest): Ah,<wbr/> didn’<wbr/>t make it in time I see.<wbr/> I’<wbr/>ll check the transcript later.<wbr/>

2 Trackbacks/Pingbacks

  1. Please Feed The Animals › PFTA Live Chat: 2/24/09 on Tuesday, February 24, 2009 at 3:09 pm

    [...] Please Feed The Animals A Blog For The Recently Unemployed Advertising Professional Skip to content HomeAbout MeAd TalentAccount ServiceAdministrationArt BuyingBrand Planning/ResearchBroadcast ProductionCreativeDigital/InteractiveITManagementMediaNew Business Development/SalesTrafficWeb DevelopmentChat TranscriptsChat Transcript – 1/27/09Chat Transcript – 1/6/09Chat Transcript – 12/16/08Chat Transcript – 2/24/09 [...]

  2. A Hint of the Ideal « non-babe in some new woods on Saturday, March 7, 2009 at 9:03 am

    [...] can read the transcript of the entire chat session here.  Even if you haven’t been laid off from the industry — or haven’t been hired [...]

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