Meet my friend Brad Kayal.

Brad recently got job two job offers – one from Goodby and another from Venables Bell. As you can probably guess by now, Brad is good. Not just good, relentless. And not just relentless at advertising, but relentless at everything he does.

Brad is what you might call a renaissance creative. When he’s not making ads, he’s making video games. When he’s not making video games, he’s making music. When he’s not making music, he’s making you feel lucky to know him.

Yup, Brad is even relentless at being nice.

So, want a job offer? How about two job offers? In this economy, you’ll need more than just a great book, a proven track record or impeccable references. Those things are assumed, and without them I’m sorry to say your prospects are non-existent.

To see Brad-like success – to have your pick of job offers instead of praying for the phone to ring – you’ll need to be killer. And at a lot more than just advertising.